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The Pulse of the Vibrant Boomer Woman: What She Really Wants and Why – August IMMN Webinar

Date: August 23, 2011 Time: 10:00 AM – 11:00 AM (CDT) Speaker: Presenters are Founder and CEO Stephen Reily and Carol Orsborn, Ph.D., Sr. Strategist with, author and Boomer expert. Mr. Reily and Dr. Carol Orsborn are co-authors of “Vibrant Nation: What Boomer Women Know, Think, Do and Buy,” the definitive guide for marketers trying to reach Boomer women. Registrationclick here Cost: free for IMMN members; $50 for non-members (IMMN members receive this webinar for free.  If you’d like to enjoy this member benefit consider joining IMMN)

About the Webinar This forward-thinking webinar is based on the latest findings of, providing insight into what really matters to this dynamic consumer as she transits her fifties and beyond.  The presenters will draw upon the site’s ongoing online surveys and polling of Boomer Women – from topics like fashion & beauty to technology, and from finances to healthcare reform. The presentation will share case studies that illustrate how brands and agencies are using segmentation to successfully connect with these increasingly coveted women in the marketplace. In addition, the presenters will share original research on the intersection between adult development and the Boomer Woman’s attitudes about the future.

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