Lori’s latest blog post for MediaPost Communications Engage Boomer blog, discusses the Consumer Electronic Show in Las Vegas, and it’s relevancy to the mature consumer market. Many of the presentations focus on technology that monitors consumers, and much is focused on health care, caregiving and health-related reporting. To truly capture the imagination and marketshare of the lucrative boomer consumer market, we need to pull back to the larger concept of the “the Internet of things.” First coined in 1999 by Kevin Ashton, the concept recognized the issue of the computer — and the Internet — being dependent on human action for information. He recognized a more human environment where people have no time and little attention.
Read Lori’s MediaPost Communications Engage Boomer blog post Big Thinking for Older Consumers in 2013: The Internet of Things here.