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The Business of…Boomer Social Networking

The fourth show The Business of … Boomer Social Networking looks at the opportunities in reaching boomers and seniors as they engage online through social networking.

My guests this week are Ashley Mercier, Group Publisher for, an online social network for baby boomers,  and Ri Regina, Director of the Eons Community. We also speak to Mary Furlong, founder of Mary Furlong & Associates, author of Turning Silver into Gold: How to Profit in the New Boomer Marketplace, and producer of The What’s Next Boomer Business Summit. She is a leading authority on the baby boom generation. Mary is the Dean’s Executive Professor of Entrepreneurship at Santa Clara University’s Leavey School of Business. Mary gives us an update on the outcomes and findings from the first of the two annual conferences she produces –  The What’s Next Boomer Business Summit which was held in San Francisco last week, as well as a lead on next month’s Silicon Valley Boomer Venture Summit and business plan competition in June at Santa Clara University.

The Business of Aging with Lori Bitter May 10, 2011 – Episode 4: The Business of…Boomer Social Networking Guests: Ashley Mercier, Group Publisher, Crew Media Ri Regina, Director, Eons Community Mary Furlong, President, Mary Furlong & Associates[audio:boa4.mp3|titles=The Business of Aging – Episode 4] mp3 download

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