Goldman points out that in fact large companies including Intel, Microsoft and Apple are racing to capture market share. The Boomer market, with its disposable income and increasing eagerness to embrace easier-to-use technologies, is growing.
In our next series of research we will be looking at Boomer’s adoption of technology, and what it will mean for consumer electronics makers. Goldman does not just talk about toys, but real tools specifically geared to this market that could make life easier and healthier. With this value-added approach, success awaits for the tech companies trying to tap the lucrative Boomer market.
To read Jim Goldman’s article, Boomer Technology is Booming Business, visit: cnbc.com.
The countdown is on—2 weeks to go: Be sure to watch (or at least set the DVR!) “Tom Brokaw Reports: Boomer$!”, Thursday, March 4 at 9pm ET on CNBC. The program will also air Saturday, March 6 at 7pm ET; Sunday, March 7th at 9pm ET; and Monday, March 8th at 8pm ET.