Socio-cultural Influences Affect Older Consumers In Different Ways

Interesting that there are very few “ripped from the headlines” stories that have made it out of the genre of a Lifetime movie or an episode of “Law & Order” to award status. One exception is “Wall Street,” which enjoyed a sequel this year. Like “The Social Network,” the original “Wall Street” tapped the energy and vibe of the nation’s business world at a critical point in time. It is our pop-culture way of saying “This is big.” But why?

Generally, I share quantitative consumer research and insights that inform marketing strategy in this space; today, I want to look at the role of socio-cultural influences and how that shapes consumers. Specifically, mature consumers and their relationship to social strategy.

Check out the rest of this blog post at MediaPost’s EngageBoomers Blog