Led by Laura Mitchell of GrandCare Systems, I have found these weekly calls to be a great forum for those in the technology arena of the aging space. At the July 8th web meeting I will be sharing more of our latest research just taken out of field, the lifestyle portion of which we were able to tease at the Silicon Valley Boomer Venture Summit two weeks ago. Here we’ll look specifically at the mature consumer and their relationship to personal tech devices and consumer electronics, and their buying behaviors when it comes to each. During this call, I’ll delve a little deeper into these findings, to uncover attitudes towards adoption and factors in trial and purchase decisions, and what this means for the marketing strategy of your aging relevant technology product or service and in reaching the boomer and beyond consumer. Learn along which lines those autonomous purchase decisions made within couples are drawn. I hope to hear you there!
GrandCare Systems’ Weekly Aging & Technology Web Meeting July 8th at 11:00 a.m. PT/2:00 p.m. ET Go to www.dimdim.com, click ‘Join Meeting’ button. Enter ‘grandcare’ in the field that appears.
Or to receive emails about the Age & Technology Web Meeting with dial in information, sign up at: dealerweb.grandcare.com