Now available: The Business of…Advertising to the 50+

My first guest on The Business of Aging radio program is Patricia Lippe Davis, Vice President, Marketing, for AARP Media Sales. The first show The Business of …Advertising to the 50+ delves into the current state of advertising targeting this age group. Together with our special guest we dispel the myths of marketing to mature consumers, and discuss the issues with getting the mature consumer on the radar with ad agencies and brands.

The Business of Aging with Lori Bitter April 12, 2011 – Episode 1: The Business of Advertising to the 50+ Guest: Patricia Lippe Davis, VP Marketing, AARP Media Sales[audio:boa1r.mp3|titles=The Business of Aging – Episode 1] mp3 download

Each archived program will be available on our blog under ‘The Business of Aging’ found at the top left corner, under ‘Resources’.

Let us know what you think of the show by leaving a comment below, or tell us your show ideas you’d like to hear or questions you’d like posed to our guests.

An archive of all The Business of Aging broadcasts will be available here.