New Ad Age Insights Whitepaper: 50 and Over: What’s Next?

The generation that defined youth marketing for Madison Avenue is readying for retirement. Here’s what they’re thinking, where they’re spending their money and what marketers should know in order to reach them. Data from AARP’s Baby Boomers Envision Retirement Survey, GfK MRI’s Survey of the American Consumer and Ad Age’s MarketFinder.

This whitepaper debuted at AARP’s ADVantage on April 5th in New York City.


Available for download here.

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