National Association of Recording Merchandisers (NARM) Know Your Consumer Conference

Title: National Association of Recording Merchandisers (NARM) Know Your Consumer Conference Location: Lighthouse International, 111 E 59th Street, New York, NY 10022 Date: September 28, 2010 Time: 10:00 AM – 6:00 pm EDT Register: here

Description: Are you struggling to find research on Boomers? Are you overloaded with data on the high school demographic but still at odds with how to most effectively market to them? Delve deep into the minds of this consumer group during our live consumer panels. Live consumer panels will discuss music discovery and purchasing behavior, social media usage and music gifting. Also slated for the agenda are research and best marketing practices presentations, including a presentation by Lori Bitter, President of Continuum Crew, offering fresh perspectives, facts and figures.