I’m looking forward to seeing you all at LeadingAge annual meeting this month in Washington, D.C. As you prepare your schedules, consider joining me by registering for my session – an Twitter-enabled interactive one for all attendees this year! Here are the details:
October 19, 2011 11:00 a.m. – 12:30 p.m. Track: Marketing, Philanthropy & Public Relations Speaker: Lori Bitter
Discover ways you can maximize the use of social media and internet marketing tools to reach your consumers.
Learn to incorporate these tools into your traditional marketing plan to strike the right marketing mix.
Realize how to measure the effectiveness of different marketing tools and their return on investment.