Join me next week at NCOA-ASA Aging in America conference and What’s Next Boomer Business Summit in

The NCOA-ASA Aging in America conference on March 15 to 19 in Chicago will culminate in What’s Next Boomer Business conference on the 19th, a summit for all marketers targeting the mature consumer. I am excited to be participating at both, and am impressed with the caliber and range of speakers on the agendas.

Want to strategically transition from marketing with traditional channels, into incorporating social media to reach your consumers? Join me and others in the following sessions to get an actionable plan to do just that, and learn the latest in Boomer and social media research.…………………………………………….. At NCOA-ASA Aging in America conference (March 15 – 19)


  1. Beth Sanders, Founder & CEO, LifeBio.com

  2. Susan Walker, Managing Director, SmartSilvers

  3. Mary Furlong, CEO, Mary Furlong & Associates

Organizations and businesses must strive to take advantage of low-cost, high-impact social media, while not discounting the importance of face-to-face communication. This session will describe how social media is used effectively by businesses and organizations. Participants will have the opportunity to break into small groups to share their own business or organization ideas.

Learn how to:

  1. Recognize the power and effectiveness of social media like Twitter, Facebook, blogging, and more.

  2. Understand the challenges of converting people from online conversation to becoming a customer, volunteer, or donor.

  3. Acquire practical ideas to incorporate into participants’ own business or non-profit and recognize the importance of face-to-face networking.…………………………………………….. Convergence and Power of Social Media Wednesday March 17, 3:00 – 4:00 p.m. Join me along with:

  4. Jill Gilbert, VP eCommerce & Industry Relations, Caring.com

This session will address the power of the Internet and will discuss how new social media tools like Facebook, Twitter and others can help sell products in this space. It will cover how to leverage other useful online tools, such as video, write-ups and consumer feedback and how all of these tools have the potential to influence boomers. In this panel, Jill Gilbert, CEO of Gilbert Guide and a technology expert in the aging in place can talk about the power of the Internet, and how new social media tools like Facebook, Twitter and others can help sell products in this space. We will also cover leveraging other useful online tools, such as video, write-ups and consumer feedback and how all of these tools will influence Boomers in the Aging Place arena.……………………………………………..

At What’s Next Boomer Business Summit (March 18-19)


Social Media Boot Camp Thursday March 18, 1:30 p.m. Join me along with:

  1. Michele Ahlman, President, ClearSounds Communication, Inc.

  2. Laura Mitchell, Business Relationship Specialist, GrandCare Systems

  3. Scott Parkin, Principal, AgeComm

  4. Stephen Reily, CEO, Vibrant Nation

  5. Andrew Shaw, President and CEO, Soxial.com

  6. David Weigelt, Chief Marketing Strategist/Partner, Immersion Active

Learn from entrepreneurs who have deep experience in how to integrate social media into business.

  1. Learn the opportunities that social media offers as a touch point to your brand and products, and the most effective ways to use them to engage with consumers.

  2. Understand the Boomer consumer using social media, who they are and how they use online social platforms to stay connected, make recommendations and engage with brands.

  3. Learn how to transition from using traditional to using social channels, and how to strategically integrate social media activities into your marketing mix.

  4. Learn about several specific popular social media tools and platforms, and whether or not each of them is relevant and useful for your business.…………………………………………….. Ask the Analyst Friday, March 19, 8:20 a.m. Join me along with:

  5. Jerry Shereshewsky, CEO, Grandparents.com

Join me to hear the latest in Boomer and social media research, with Jerry Shereshewsky, CEO, Grandparents.com who will be speaking about the latest in grandparents research.

……………………………………………..


Lunch with the Experts Friday, March 19, 12:45 – 1:45 p.m. Sign up at registration to sit at my table!

Analysts, authors, bloggers, and boomer market experts will host table for discussions that drill down into the issues you care about most. Select from 30 different topic areas and join you fellow attendees for engaging conversations and deep insight.……………………………………………..

Day in the Life of a Boomer Friday, March 19, 2:00 p.m. Join me along with:

  1. Steve Cook, Chief Marketing Officer, i.e. healthcare

  2. Brandon Daniell, Chief Innovator, i.e. healthcare

  3. Randy Paynter, Founder & CEO, Care2.com

Learn about the segment of Boomers emerging as the new Social Media Mavens, who they are and their online habits.

For more information on these events, and to register: NCOA-ASA Aging in America conference visit: www.asaging.org What’s Next Boomer Business Summit visit: www.boomersummit.com

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