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IMMN July Webinar: Mapping the Future of Aging Using Futures-Oriented Thinking

Date: Tuesday, July 26, 2011 Time: 10:00 AM – 11:00 AM (Central Time) Speaker: Richard Adler, principal of People & Technology, and research affiliate at the Institute for the Future (IFTF) in Palo Alto, where he recently co-led a project on Baby Boomers: The Next 20 Years. Registration: click here Cost: free for IMMN members; $50 for non-members

About the Webinar 2011 marks a watershed, the year that the first baby boomers reach the age of 65. Over the next two decades, the number of Americans over age 60 will increase by nearly 70 percent, by far the largest increase for any age group in the population.

This change will put unprecedented stress on systems and institutions created to serve previous, much smaller generations of elders. Many of these systems and structures will have to be re-designed, while entirely new institutions will have to be invented to meet the needs of the coming cohort of elders – providing interesting opportunities for marketers.

The purpose of this webinar is to map the future of aging from a variety of perspectives in order to identify challenges and opportunities that lie directly ahead and provide participants with practical tools for using futures-oriented thinking in their own work. We’ll look at some “big stories” about how boomers will navigate later life and explore the impact of aging on key sectors such as housing, transportation and health care.

Richard Adler is principal of People & Technology, a research and consulting firm based in Silicon Valley. He is also a Research Affiliate at the Institute for the Future (IFTF) in Palo Alto, where he recently co-led a project on Baby Boomers: The Next 20 Years. Richard served as guest editor of the Fall 2010 issue of Generations, the journal of the American Society on Aging, on the topic of “the future of aging,” and organized a National Forum on the Future of Aging at the annual ASA conference in April, 2011. He is also the author of “The Great Retirement Divide” (in Longevity Rules, Eskaton, 2010); Re-engineering Healthcare (IFTF, 2009); Health Care Unplugged (California HealthCare Foundation, 2008); Aging Boomers: A Guide for the Perplexed (AARP, 2007); and The Age Wave Meets the Technology Wave: Broadband and Older Americans (SeniorNet, 2006). Richard has helped many large corporations bring a futures perspective into their planning for the mature market, and he serves as a consultant to a number of start-ups He holds a bachelor’s degree from Harvard, a master’s from the University of California at Berkeley, and an MBA from the McLaren School of Business at the University of San Francisco.

Currently IMMN members receive the IMMN sponsored webinars at no cost. If you would like to received this webinar for free please click here to become a member, or contact Corda Murphy, telephone: 630-357-4898, email:

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