Grandcare Systems’ Aging & Technology Web Meeting, Feb. 3, 2011

In this webinar Lori Bitter explains how the economic fallout has affected boomer and senior values, and how you can stay relevant to this changed consumer. She profiled this new mature consumer, describing their anxieties and shifting values. You can use this information to improve your organization’s marketing strategy by understanding the trends and differences in Boomer and Senior consumer sentiment and uncover the messaging framework needed to engage this changed consumer to increase your prospect base.