No sooner do we begin the New Year, than we hit the ground running with the Consumer Electronics Show (CES) in Las Vegas later this week. As you create your agenda for that huge event, your must-attend ticket is the Silvers Summit.
As the organizers rightly state, “the digital life of this generation changes the rules about how we age”. With approximately 78 million baby boomers in the US hitting their peak of earning and spending, one of the main catalysts is technology. This generation is living with the benefits of the digital age, such as playing brain games for fun, monitoring their homes, visiting the grandkids via video conferencing, or navigating the back roads in their GPS-enabled SUVs.
The Silvers Summit will showcase the products and services that keep boomers engaged, entertained and connected. There they are assembling companies, distributors, journalists, research firms, think tanks, to demonstrate the products and services that will help mature consumers maintain their high quality of life. The Conference takes place on Jan 8, 2011, and features panels, presentations, and interactive demonstrations on products and services ranging from a unified health care format to home security, aging with technology and in-depth panels sessions. The Exhibition is a showcase on the convention floor at the 2011 CES (Jan 6-9) to display products that serve the mature market.
During the workshop on Wednesday January 5, join me, with Nancy Shonka Padberg, CEO , Navigate Boomer Media, and Mary Furlong, President and CEO, Mary Furlong & Associates, for our session Branding Your Products to the Boomer/Senior Consumer – Create the Plan. Learn how to create a brand and message that resonates for the boomer/senior market. What is the most powerful media vehicle to reach this audience? Plus, how do you create advertising on a shoestring budget that creates response? We want you to walk away from this session with a plan you can implement when you get back to the office.
Silvers Summit Workshop, at Silvers Summit January 5, 2011 Branding Your Products to the Boomer/Senior Consumer – Create the Plan Mirage Hotel Las Vegas, Nevada 1:00 – 2:00 p.m. Room: Montego A Register & more info: http://silverssummit.com/
See you there!