Our thanks to Jim Vogel for this contribution to our blog.
Learn more about the mature consumer market at The Business of Aging.
The longer the COVID-19 pandemic lasts, the harder it is to remain isolated from friends and family. However, for older adults and other vulnerable groups, traveling and attending big family gatherings is still too risky. The need to connect safely during the pandemic has given rise to a demand for affordable, user-friendly video chat technology for older adults. But while tablets and gadgets are cheaper than a plane ticket, they still put a dent in older adults’ budgets.
How can older adults reap the benefits of social technology on limited budgets? These cost-saving solutions keep older Americans connected through the pandemic.
Free Apps for Staying Connected
For older adults on a tight or limited budget, free apps are the best place to start. Free apps for the social distancing era include the following:
Facebook Messenger is a great tool because most of us are already on Facebook. In addition to chatting with friends, Facebook Messenger supports video calls for up to eight people and Rooms for 50.
FaceTime’s biggest drawback is that it’s only available on Apple devices. But for Mac users, this free iOS app is one of the simplest out there.
Big family? WhatsApp supports group chats for up to 256 people so everyone stays in the loop. WhatsApp also supports video calling for connecting face-to-face.
Skype is another video chat solution that works no matter what type of device or operating system you’re using. Skype supports one-on-one or group video and voice calls.
Marco Polo is the best app for families separated by time zones. Rather than chatting in real-time, Marco Polo lets users send video messages that can be stored and viewed any time. While Marco Polo’s premium version costs $5 a month, users can access the app’s core features for free.
Teleparty (formerly Netflix Party)
Whether families want to view a new release or a holiday classic, Teleparty lets them do it together with synchronized playback and group chat. Users need a Netflix, Hulu, Disney+, or HBO subscription to watch, but the Teleparty app itself is free.
How to Save Money on Video Devices
When it comes to new technology, older adults prefer to keep it simple. Devices with complicated interfaces and batteries that constantly need charging are likely to end up in a desk drawer.
Tablets and smart displays are the best options for video calling. More comfortable than tiny smartphone screens, these gadgets are both feature-rich and easy to use. Unfortunately, they’re also pricey: Most smart displays start around $200. These include the Amazon Echo Show, Google Nest Hub, and Facebook Portal. Meanwhile, popular tablets like the iPad and Samsung Galaxy Tab run anywhere from a couple of hundred dollars to $1,000-plus.
Two notable exceptions are the Echo Show 8 and Fire HD. While these devices offer smaller displays than the other options, at around $100 they’re great options for buyers on a budget. Alternatively, buyers can wait for price drops on the most popular video calling devices. Watching the Daily Deals at Best Buy is a great way to get a steep discount on new technology. Shoppers can also use a Best Buy discount code to save at any time.
Not everyone wants to purchase a new device to video chat. Whether they’re minimalist or just on a budget, older adults can upgrade their video calling experience without spending hundreds. Many of the most popular webcams, including the Logitech C310 and Microsoft LifeCam, cost less than $50 and come with built-in microphones. A ring light or LED light panel ensures even lighting and good video quality at any time of day.
Now more than ever, it’s important to stay connected. While some older adults assume anything high-tech is out of reach, connecting face-to-face during the pandemic is more accessible than you might think. Whether an older adult has $50 to spend or $1,000, there’s a video calling solution that’s right for them.