2010 AAHSA Annual Meeting & Exposition

Title: 2010 AAHSA Annual Meeting & Exposition Date: October 31, 2010 – November 3, 2010 Location: Los Angeles Convention Center South ,Los Angeles, CA Register: Early registration opens in May 2010. Check for online registration at: aahsa.org/annualmeeting Description: The largest, most prestigious gathering in aging services.

  1. Attend over 200 education sessions on today’s hottest topics.

  2. Network with 9,500 leaders creating the future of aging services.

  3. Visit the largest exposition in the field with more than 500 featuring cutting-edge products and services.

  4. Experience inspiring General Sessions featuring notable speakers like journalist Paula Zahn and actor Edward James Olmos.

As part of the educational program, Lori Bitter will be instructing session attendees on how to reach the new continuing care retirement community (CCRC) consumer. Attendees will learn how values–based consumer segmentation can help drive an organization’s marketing strategy, and to understand the trends and differences in consumer sentiment towards CCRCs in a changing marketplace. Lori will help attendees discover a message framework needed to engage the new consumer and increase their prospect base.

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