Gaming Grandmas? Tech can play a key role in helping family generations to connect. And it's fun! On Episode 12 of What's Next..Living Longer, Better, Smarter, Mary Furlong and Fred Fishkin are joined by Roblox, Readeo, The Lovebox and The Grandparent Economy author Lori Bitter.

Do you want to feel engaged and vital in the third third of life? Then, don’t take chances with your future. Be in the know with the five life shifts of adulthood: caregiving, moving, career encoring. grand parenting and living singly. Our featured speaker is Lori Bitter. Lori is the CEO of the Business of Aging and is the author of The Grandparent Economy. Lori has more than 30 years’ experience in advertising, PR, strategic planning as President of J Walter Thompson Boomer Division, leader of client services for AgeWave Impact, Next Avenue Influencer, and board member for several non-Profits and startups. In this episode of Pause For Purpose, Lori Bitter draws from the latest research sponsored by AARP, P&G, and Wells Fargo, and shares the highlights. ------------------------------------- Join us to ask important questions, try on new ideas, empower yourself and explore with others asking similar questions to get inspired, get motivated, and discover what brings you joy about your sense of purpose. https://www.myfuturepurpose.com Follow us on Instagram: https://www.instagram.com/myfuturepur... Like us on Facebook: https://www.facebook.com/MyFuturePurpose Follow us on Twitter: https://twitter.com/myfuturepurpose

Episode Guest: Lori K. Bitter, a seasoned trend analyst in the field of aging who provides strategic consulting, research and development for companies seeking to engage with mature consumers Episode Description: Based on foundational research in 2018 with the Silent Generation, Baby Boomers and Gen X, Lori K. Bitter wanted to understand if people are embracing the idea of a 100-year life and if they are, what they are doing to get there. It was a massive project - focus groups, national survey of 3000+ respondents, and personal interviews on new research platform. In her research, she uncovered key motivational differences between the generations. In 2019, she launched a study looking at five key shifts that emerged from the 2018 work, and she will be sharing these in this episode: Caregiving Grandparenting Aging Single Career Encoring Change of Living Situation About Lori K. Bitter: Lori K. Bitter provides strategic consulting, research and development for companies seeking to engage with mature consumers at The Business of Aging. Her recent research, Hacking Longevity, sponsored by AARP and Proctor & Gamble, has just launched its second study on key life shifts in later life. Lori was named a Next Avenue Influencer in Aging. Her book, The Grandparent Economy, is a National Mature Media Award winner. She serves as co-producer of What's Next Boomer Business Summit and The Silicon Valley Boomer Venture Summit. Lori has more than 30 years of advertising, public relations, and strategic planning experience. She serves on the advisory board of several start-ups and nonprofits. A sought-after speaker, Lori has presented research, trends and analysis about mature consumers and the opportunity of the longevity marketplace to more than 200 conferences and events in the United States, the United Kingdom and Europe. She has been featured in Forbes and Entrepreneur's 100 to Watch and appeared on CNBC. Get in touch with Lori K. Bitter: Buy Lori’s book: The Grandparent Economy: How Baby Boomers Are Bridging the Generation Gap: https://revolutionizeretirement.com/grandparent Lori’s website: https://thebusinessofaging.com/ Download Lori’s Handout: https://revolutionizeretirement.com/wp-content/uploads/2019/08/Hacking-Longevity-Talking-Points.pdf Grab our free guide, 10 Key Issues to Consider as You Explore Your Retirement Transition, at https://10keyretirementissues.com/

Lori Bitter, of The Business of Aging, introduces her new study: Hacking Longevity." Fundamental shifts are transforming the older life stages of each generation of Americans, but the effects are largely reported only anecdotally. This study will bring to light the effects and implications of increased longevity on three generational cohorts in the second half of life. If you would like more information and purchasing details, please go to https://www.collaborata.com/project/Hacking-Longevity-A-ThreeGeneration-Perspective-on-Living-to-100Plus

Lori Bitter: Boomer Business Summit 2018 ASA: 2020 View - Your Blueprint for the Longevity Economy As part of our special series for the American Society on Aging our guest today on the Not Old Better Show is Lori Bitter.  Lori Bitter is an expert on aging and the mature consumer.  Lori Bitter is a strategist, analyst, research leader, and the former president of advertising giant, J. Walter Thompson’s Boomer division, JWT BOOM.  Lori Bitter co-produces The What’s Next Boomer Business Summit, held this year at the American Society on Aging event in San Francisco.  My thanks to our guest today, Lori Bitter, who co-produces The What’s Next Boomer Business Summit, held this year at the American Society on Aging’s event in San Francisco, and is part of the ASA’s “2020 View:  Your Blueprint for the Longevity Economy.”  More information about the Boomer Business Summit, Lori Bitter, her book  “The Grandparent Economy,” and the event coming up March 28, 2018, is available at our web site: NotOld-Better.com

Lori is a well-recognized researcher, author and public speaker on the age 50+ consumer. As someone who's studied aging her entire career, she offers a terrific long-view perspective that all of us small business owners need to hear right now.