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Hacking Longevity

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The Business of Aging set out to do a signature study on understanding how three generations of adults are approaching increased longevity. The study was coordinated in partnership with Collaborata, a new research platform for “crowd funding” large research projects.

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The objectives of the Hacking Longevity were:  

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  • Identify changes in life-stage patterns

  • Understand the implications of increased longevity on families, their structure and behavior (and their planning for longer lives)

  • Explore challenges and issues when it comes to the workplace, housing, finances, education, and particularly leisure/person fulfillment

  • Gather insights on late-in-life planning, including giving, legacy, housing, end of life

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The study design included 12 focus groups across three generational cohorts in two US markets in the Fall of 2017. This was followed by a survey in January of 2108 of 2100 people in three generations ages 33-85 who fall into these generational cohorts. Generation X (born 1965-1984), Baby Boom (born 1946-1964) and the Silent Generation (born 1925-1945). The study concluded with 12 ethnographic interviews across all three generational cohorts in two different US markets. 

Through the Collaborata platform, research sponsors include: AARP, GreatCall, Proctor & Gamble Ventures; and Wells Fargo Advisors.

 

For more about Collaborata, visit http://www.collaborata.com/.

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