Destination Mumbai: Transforming Aging with Smartphones
by Ushma Mody, with Jeff Rosenfeld, Ph.D. India’s economic boom has brought technology to the masses. And no technology has been as...
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lori6684
- Sep 22, 2016
- 3 min
Aging & Innovation in Other Cultures: Destination Cuba
This week’s installment features the work of Steve Minkin, and is edited by Jeffrey Rosenfeld, Ph.D. of Parsons School of Design. When...
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lori6684
- Sep 14, 2016
- 4 min
The Business of Aging: Aging & Innovation in Other Cultures
This week The Business of Aging kicks off an amazing series of articles from all over the world, curated by the very talented Jeffrey...
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lori6684
- Sep 10, 2016
- 2 min
Why do we celebrate Grandparents Day?
National Grandparents Day is celebrated the Sunday following Labor Day each year. Marian McQuade made it her mission to educate young...
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lori6684
- Aug 15, 2016
- 3 min
The Un-Stuffing Of America: The #1 Business Opportunity Serving The Boomer Population
Reprinted from MediaPost Engage Boomers It isn’t a technology solution. It is decidedly low-tech. It’s not a medical device, but it does...
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lori6684
- Aug 10, 2016
- 1 min
The Hottest Start-Up Market? Baby Boomers
Reprinted and linked to: (CONSTANCE GUSTKE, New York Times) Boris Mordkovich, a 30-year-old serial entrepreneur, had never considered...
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lori6684
- Jul 19, 2016
- 3 min
Four Ways You Are Wrong About Boomers
I am very proud to have received this great review from the National Association of Realtors for my book, The Grandparent Economy: How...
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lori6684
- May 22, 2016
- 2 min
The Boomer economy: Caring has its costs
A lot has been written about Baby Boomers, who are doing a lot more to boost the economy than they are given credit for — a lot more —...
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lori6684
- May 10, 2016
- 1 min
Come back to Silicon Valley for the annual Boomer Venture Summit
Plan to attend the longest running Venture event focused on the baby boomer consumer and the longevity marketplace. This year’s theme is...
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lori6684
- Feb 22, 2016
- 3 min
What is Retirement in the 21st Century – Does It Include Work?
By Gregg M. Lunceford, Doctoral Student – Case Western Reserve University In 2011 America’s Baby Boomer’s began turning age 65 a rate of...
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lori6684
- Feb 10, 2016
- 1 min
New Sessions, Great Keynotes – What’s Next Boomer Business Summit
Join me in Washington DC for the 2016 What’s Next Boomer Business Summit: Seizing the Opportunity in the Longevity Economy. As...
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lori6684
- Jan 25, 2016
- 4 min
Boomers are the key generation for Electric Vehicles
Barry Robertson blogs at 15th Nation and is the co-founder of J.D. Power & Associates. Let’s just say he knows quite a bit about the...
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lori6684
- Dec 21, 2015
- 3 min
13th ANNUAL WHAT’S NEXT BOOMER SUMMIT COMES TO THE NATION’S CAPITAL , MARCH 23, 2016
Washington, D.C. plays host to the 2016 What’s Next Boomer Business Summit, the nation’s leading annual conference for the boomer and...
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lori6684
- Dec 20, 2015
- 3 min
MediaPost Engage Boomers-The Psychology of Marketing to Grandparents
Let’s face it. Psychologist Abraham Maslow never wanted to be a marketer. In his work Toward a Psychology of Being he describes the 13...
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lori6684
- Dec 16, 2015
- 1 min
Lori’s Interview with Barry Moltz on Business Insanity Radio
I was recently interviewed by Barry Moltz on Business Insanity Talk Radio. You can listen here:https://thebusinessofaging.com/wp-content/...
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lori6684
- Dec 2, 2015
- 1 min
“The Grandparent Economy” on Yahoo Finance
#YahooFinance #BusinessofAging #Boomers #BabyBoomers #grandparents #TheGrandparentEconomy
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lori6684
- Oct 30, 2015
- 7 min
Marketing to Grandparents
Many of the grandparents we spoke with for The Grandparent Economy considered this phase of their development to have begun with the...
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lori6684
- Oct 16, 2015
- 2 min
Reaching the Mature Audience
I have always loved the concept of AARP’s “Movies for Grown-ups.” Mature adults are different. Developmentally, as we age, we connect...
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lori6684
- Sep 13, 2015
- 1 min
Happy Grandparents Day – Here’s why it’s important to your business
Grandparents Day is not a “Hallmark Holiday.” It is the work of one woman, Marian McQuade, who made it her mission to educate young...
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lori6684
- Aug 28, 2015
- 2 min
AARP Launches Influent50
AARP is betting that a new generation of seniors mean more spending by marketers. Scott Tong of MarketPlace Business talked to Lori about...
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