I am excited and looking forward to be sharing insights from our latest research study, Hacking Life Shifts with Marin County Section on Aging on March 18th, 10:00-11:30 am PT. Most of us are creatures of habit. We get comfortable with our routines. We form attitudes and values that guide and influence our behavior. But then change happens. And that’s part of life. As we get older, change can be difficult and profound. When it comes suddenly, change can disrupt not only our r

I am excited to be sharing insights from our latest research project, Hacking Longevity, with members of CALA on June 6th, 2018 in Sacramento. We’ll be discussing generational differences that make communication across three generations of older adults trickier, plus looking at Generation X as the new generation of family caregivers. The theme for this year’s CALA Spring Conference and Trade Show event is “Elevate”: el·e·vate / eləˌvāt / verb raise or lift (something) up to a

Hacking Longevity is the first study to examine how three generations of adults over the age of 50 – Generation X, Baby Boomers, and Silent Generation – are thinking about and planning for longer lives. Until now, the idea of increased longevity has been mostly conceptual and aspirational. Through a rigorous research process, Hacking Longevity examination, provides insights on how brands and organizations can better serve consumers of the longevity economy. The study was cond