Connecting on a Budget: Video Chat Solutions for the Pandemic
Our thanks to Jim Vogel for this contribution to our blog. Learn more about the mature consumer market at The Business of Aging. The...
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lori6684
- Jan 19, 2021
- 4 min
Five Fun Activities To Do With Your Grandkids
**Please practice social distancing and wearing masks if/when needed for these activities. Our thanks to Cristin Howard for this...
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lori6684
- Dec 18, 2018
- 3 min
Giving Gifts That Make a Difference
I get to take a look at products designed for older adults every day. This year I brought technology from two companies I have known...
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lori6684
- Sep 8, 2018
- 3 min
Happy Grandparents’ Day!
If you’ve read my book, The Grandparent Economy, you know that my interest in the lifestage is both personal and professional. I was...
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lori6684
- May 21, 2018
- 1 min
The Business of Aging reports on how older adults are “Hacking Longevity”
Hacking Longevity is the first study to examine how three generations of adults over the age of 50 – Generation X, Baby Boomers, and...
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lori6684
- Apr 30, 2017
- 4 min
The Intergenerational Imperative: A New Narrative
We must end the conversations pitting generation against generation. It’s ageist and supports generational stereotypes that don’t value...
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lori6684
- Sep 10, 2016
- 2 min
Why do we celebrate Grandparents Day?
National Grandparents Day is celebrated the Sunday following Labor Day each year. Marian McQuade made it her mission to educate young...
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lori6684
- Jul 19, 2016
- 3 min
Four Ways You Are Wrong About Boomers
I am very proud to have received this great review from the National Association of Realtors for my book, The Grandparent Economy: How...
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lori6684
- Dec 2, 2015
- 1 min
“The Grandparent Economy” on Yahoo Finance
#YahooFinance #BusinessofAging #Boomers #BabyBoomers #grandparents #TheGrandparentEconomy
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lori6684
- Oct 30, 2015
- 7 min
Marketing to Grandparents
Many of the grandparents we spoke with for The Grandparent Economy considered this phase of their development to have begun with the...
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lori6684
- Sep 13, 2015
- 1 min
Happy Grandparents Day – Here’s why it’s important to your business
Grandparents Day is not a “Hallmark Holiday.” It is the work of one woman, Marian McQuade, who made it her mission to educate young...
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lori6684
- Jan 21, 2015
- 4 min
Q & A with Lori Bitter now live at seniorhousingnet.com
Baby boomers are changing the definition of aging in America. Lori Bitter, a consultant who specializes in engaging with mature consumers...
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lori6684
- Sep 30, 2014
- 1 min
Is grandparenting the ultimate “do-over”?
Lori talked to Huffington Post, on behalf of GRAND Magazine, on the evolution from parenting to grandparenting. Can bad parents make good...
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lori6684
- Sep 22, 2014
- 1 min
Lori Bitter talks to AARP members at AARP’s Ideas@50+: Multigenerational lifestyles & gra
AARP’s Ideas@50+ event in San Diego featured AARP TEK’s new RealPad roll-out, the introduction of Joanne Jenkins as AARP’s new CEO and...
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lori6684
- Jan 6, 2014
- 1 min
Is Grandparenting the “ultimate do-over?”
Read Lori Bitter’s comments in the Huffington Post story: Growing up, Ed White spent relatively little time with his father, who worked...
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lori6684
- Dec 23, 2011
- 1 min
Keep the Holidays Happy for Your Kids and Grandkids
Empty nesters can put a lot of pressure on the holiday season. As former “helicopter parents,” we no longer have day-to-day involvement...
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lori6684
- Oct 24, 2011
- 2 min
Building With Multiple Generations In Mind
The recently released MetLife Report on American Grandparents revealed that 1 in 10 households is headed by a grandparent with at least...
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lori6684
- Oct 19, 2011
- 1 min
Sharing the Road: Grandparents Can Mentor Teen Drivers
Parents and grandparents alike know that “pit of the stomach” feeling when a child grabs the keys and drives away for the first time....
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lori6684
- Sep 26, 2011
- 2 min
Looking At Lucrative Lifestages: Engaging American Grandparents
The recent release of “The MetLife Report on American Grandparents,” by Peter Francese with MetLife Mature Market Institute, reveals the...
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lori6684
- Sep 2, 2011
- 2 min
My New Role as Publisher of GRAND Magazine
GRAND Magazine, the digital magazine for Grandparents and their families, relaunches with a new focus on first-time Grandparents. I am...
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