#grandparenting

Happy Grandparents’ Day!

If you’ve read my book, The Grandparent Economy, you know that my interest in the lifestage is both personal and professional. I was...

Four Ways You Are Wrong About Boomers

I am very proud to have received this great review from the National Association of Realtors for my book, The Grandparent Economy: How...

MediaPost Engage Boomers-The Psychology of Marketing to Grandparents

Let’s face it. Psychologist Abraham Maslow never wanted to be a marketer. In his work Toward a Psychology of Being he describes the 13...

Keep the Holidays Happy for Your Kids and Grandkids

Empty nesters can put a lot of pressure on the holiday season. As former “helicopter parents,” we no longer have day-to-day involvement...

Sharing the Road: Grandparents Can Mentor Teen Drivers

Parents and grandparents alike know that “pit of the stomach” feeling when a child grabs the keys and drives away for the first time....

Boomer Baby Radio with Barbara Beach

Last week at the AARP Life@50+ event in Los Angeles, I was interviewed by Boomer Baby Radio‘s host Barbara Beach, where we chatted about...

Looking At Lucrative Lifestages: Engaging American Grandparents

The recent release of “The MetLife Report on American Grandparents,” by Peter Francese with MetLife Mature Market Institute, reveals the...

My New Role as Publisher of GRAND Magazine

GRAND Magazine, the digital magazine for Grandparents and their families, relaunches with a new focus on first-time Grandparents. I am...