I get to take a look at products designed for older adults every day. This year I brought technology from two companies I have known since their start-up days into the homes of my parents. Technology After the passing of my step-dad, my Mom decided she wanted a medical alert device. We turned to Greatcall and Lively.  As I knew it would be, the service she has received has been exceptional. My Dad, who lives in a rural area, expressed an interest in some sort of device to sta

The Business of Aging’s new research, Hacking Longevity, will premier at AARP’s Living 100 event in Washington D.C. on April 12th. The event will feature an “experience” of key data points of attitudes and changes displayed along a timeline at the Newseum in Washington DC. The research is sponsored by AARP, GreatCall, Wells Fargo Advisors and Proctor & Gamble on the new Collaborata research platform. The agenda for the AARP’s Living 100 Event can be found here. Watch our soci

Plan to attend the longest running Venture event focused on the baby boomer consumer and the longevity marketplace. This year’s theme is Strategic Investment in the Longevity Market. It will be hosted on Wednesday, June 22nd, 2016,  9:00am – 6:00pm, at Santa Clara University, in the Music and Dance Building, Recital Hall. Ken Dychtwald, visionary thought leader and author, will keynote this year’s Summit. This year’s agenda features invitation-only Bootcamps the day before th