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On my radar: Death Cleaning

Dec 15, 2017
2 min

On my radar: Death Cleaning

On my radar are trend bytes – a gathering of observations – that indicate a larger trend is at work. I had the pleasure of reading and reviewing the book The Life Changing Magic of Tidying Up by Marie Kondo for a boomer-focused blog. It’s a hot trend right now. In my research I consistently hear older adults say that they have a lot of stuff. They tell me it keeps them from moving and “rightsizing” their living situation. They say it makes them depressed. Most of all they tel

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Lori to speak at ICAA Conference in Orlando

Oct 5, 2017
1 min

Lori to speak at ICAA Conference in Orlando

Lori Bitter will moderate a panel on “The intergenerational imperative” at the ICAA Conference 2017. Bitter and colleagues will dive deeper into the companies, organizations and new initiatives working toward an intergenerational future. This session will explore the latest research, look at the workplace and importance of purpose, and provide a case-study view of successful projects. Friday, October 13, 3:15 p.m.–4:30 p.m. To learn more about the conference or to register, v

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The Intergenerational Imperative: Why We’ve Never Needed Each Other More

Oct 5, 2017
8 min

The Intergenerational Imperative: Why We’ve Never Needed Each Other More

Written for and published in ICAA Journal by Lori K. Bitter, MS Intergenerational. It’s the hot new buzzword in aging though it’s been around for years. It’s also steaming hot at a time when ageism is rampant and headlines report workplace warfare between Boomers and Millennials. To be sure, the unrest is real. Boomers lost jobs during the Great Recession and have struggled to earn again at the same rate. Millennials stayed in their parents’ homes, not earning enough to laun

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The Un-Stuffing Of America: The #1 Business Opportunity Serving The Boomer Population

Aug 15, 2016
3 min

The Un-Stuffing Of America: The #1 Business Opportunity Serving The Boomer Population

Reprinted from MediaPost Engage Boomers It isn’t a technology solution. It is decidedly low-tech. It’s not a medical device, but it does ease suffering. And while we sometimes joke about hoarding, older adults are buried in stuff — the accumulation of a lifetime (or two). The resistance to letting go of it is an enormous issue for caregivers, senior living providers and aging in place experts. Of all of the issues of caregiving, this one is the gift that literally keeps on gi

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Four Ways You Are Wrong About Boomers

Jul 19, 2016
3 min

Four Ways You Are Wrong About Boomers

I am very proud to have received this great review from the National Association of Realtors for my book, The Grandparent Economy: How Boomers Are Bridging the Generation Gap. Following is the blog: It seems everywhere you turn these days there’s some new diatribe against the generational focus of commentaries on society. It’s boomers attacking millennials attacking boomers… Heck, we even played an April Fool’s joke based on the trend a couple of weeks ago. As someone who’s a

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The Boomer economy: Caring has its costs

May 22, 2016
2 min

The Boomer economy: Caring has its costs

A lot has been written about Baby Boomers, who are doing a lot more to boost the economy than they are given credit for — a lot more — says author Lori Bitter. Bitter, author of “The Grandparent Economy: How Baby Boomers are Bridging the Generation Gap,” says Boomers are not only taking in their parents, but sometimes several generations of family members who have not recovered from the Great Recession. The problem, she says, is that they are doing it all at great peril to th

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13th ANNUAL WHAT’S NEXT BOOMER SUMMIT COMES TO THE NATION’S CAPITAL , MARCH 23, 2016

Dec 21, 2015
3 min

13th ANNUAL WHAT’S NEXT BOOMER SUMMIT COMES TO THE NATION’S CAPITAL , MARCH 23, 2016

Washington, D.C. plays host to the 2016 What’s Next Boomer Business Summit, the nation’s leading annual conference for the boomer and senior markets. Taking place on Wednesday, March 23rd at the Omni Shoreham Hotel, the upcoming summit shines a spotlight on “Seizing the Opportunity of the Longevity Economy” and includes a prestigious lineup of speakers, sessions, and exhibitors. Now in its 13th year, the What’s Next Boomer Business Summit, is the leading conference for compan

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MediaPost Engage Boomers-The Psychology of Marketing to Grandparents

Dec 20, 2015
3 min

MediaPost Engage Boomers-The Psychology of Marketing to Grandparents

Let’s face it. Psychologist Abraham Maslow never wanted to be a marketer. In his work Toward a Psychology of Being he describes the 13 personality attributes of the self-actualizing person. Often depicted as the top of the pyramid on the Hierarchy of Needs, “Self-actualization” is the realization of one’s full potential, with a focus outside of self. Maslow could not have known the power of his work in shaping our approach to understanding and communicating with older adults.

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Dec 2, 2015
1 min

“The Grandparent Economy” on Yahoo Finance

#YahooFinance #BusinessofAging #Boomers #BabyBoomers #grandparents #TheGrandparentEconomy

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Marketing to Grandparents

Oct 30, 2015
7 min

Marketing to Grandparents

Many of the grandparents we spoke with for The Grandparent Economy considered this phase of their development to have begun with the birth of that first grandchild. It is described as a turning point, as a time when the future comes into sharper focus. There is a realization of their mortality, and of family life continuing after they are gone. Relationships take on greater meaning and a sense of selflessness takes over. Below are Maslow’s attributes and how they relate to co

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Reaching the Mature Audience

Oct 16, 2015
2 min

Reaching the Mature Audience

I have always loved the concept of AARP’s “Movies for Grown-ups.” Mature adults are different. Developmentally, as we age, we connect more with great stories and complex, layered characters; in many ways we process our own lives through the stories of others. Praise for the movie, The Intern, with Robert De Niro and Anne Hathaway resonates with older adults navigating the intergenerational workplace. In research for The Grandparent Economy, grandparents said repeatedly that

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Q & A with Lori Bitter now live at seniorhousingnet.com

Jan 21, 2015
4 min

Q & A with Lori Bitter now live at seniorhousingnet.com

Baby boomers are changing the definition of aging in America. Lori Bitter, a consultant who specializes in engaging with mature consumers at The Business of Aging, delves into the changes in American households and their broader social effect in her new book, “The Grandparent Economy.” She answered some questions for SeniorHousingNet.com on grandparenting, the golden years and deciding where to live. Q: What is the ‘grandparent economy’? A: The “grandparent economy” refers to

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Is grandparenting the ultimate “do-over”?

Sep 30, 2014
1 min

Is grandparenting the ultimate “do-over”?

Lori talked to Huffington Post, on behalf of GRAND Magazine, on the evolution from parenting to grandparenting. Can bad parents make good grandparents? Is there a healing power in these multigenerational relationships. Read more here. #BabyBoomers #Boomers #grandparents #Seniors

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Jan 6, 2014
1 min

Is Grandparenting the “ultimate do-over?”

Read Lori Bitter’s comments in the Huffington Post story: Growing up, Ed White spent relatively little time with his father, who worked in a power plant, climbing from engineer to vice president. His dad put in long hours, leaving early in the morning and coming home late. After dinner, he would read the newspaper, then do more work. Read more . . . #Aging #millenials #Boomers #grandparents #genx

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Sep 29, 2013
1 min

The Internet of Things: Big Thinking for Older Consumers in 2013

Lori’s latest blog post for MediaPost Communications Engage Boomer blog, discusses the Consumer Electronic Show in Las Vegas, and it’s relevancy to the mature consumer market. Many of the presentations focus on technology that monitors consumers, and much is focused on health care, caregiving and health-related reporting. To truly capture the imagination and marketshare of the lucrative boomer consumer market, we need to pull back to the larger concept of the “the Internet of

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Sep 29, 2013
1 min

Speaking in New York at The Senior Planet Exploration Center

Based on the lessons learned from running the Eons site and working with clients to build community, I will share our insights on older adults and the nature of community. The talk with be live-streamed on SeniorPlanet.org. Learn more here. #Aging #Eons #MatureMarket #Community #LoriBitter #Boomers #BabyBoomers #SocialMedia

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The Business of…the Baby Boomer Traveler

Jan 31, 2012
1 min

The Business of…the Baby Boomer Traveler

Kathy Dragon, CEO of TravelDragon.com, owner of The Dragon’s Path, & VP of Dragon Consulting Inc. Kathy has spent the past two decades in the center of the active, adventure and sustainable travel industry. As a tour operator and guide she has personally escorted over 3000 guests on small group tours around the globe and created programs in conjunction with local guides and properties. Kathy is a frequent international speaker and consultant in the travel industry specificall

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Jan 16, 2012
1 min

Reaching the Seasoned Traveler at the Educational Travel Conference, Jan. 19-22 in Orlando, FL

Later this week I’ll be at the The Educational Travel Conference (ETC), Jan. 19-22 in Orlando, Florida. ETC is the founding conference for Alumni, Museum, Zoo, Conservation, and Nonprofit Educational Travel. It hosts 450 delegates who are a highly-qualified international group of nonprofit travel planners, suppliers, specialty tour operators and destinations. They assemble to focus on the development, operation and marketing of group educational, experiential and affinity tra

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Jan 4, 2012
2 min

Rise of the Silver Surfers: Silvers Summit at CES 2012 next week

No sooner do we begin the New Year, then we hit the ground running with the Consumer Electronics Show (CES) in Las Vegas next week (Jan. 10-13). As you create your agenda for the huge event, your must-attend ticket is the Silvers Summit. The Silvers Summit will showcase the products and services that keep boomers engaged, entertained and connected. There they are assembling companies, distributors, journalists, research firms, think tanks, to demonstrate the products and serv

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The Business of…Brain Fitness

Jan 3, 2012
1 min

The Business of…Brain Fitness

The Business of Aging with Lori Bitter December 27, 2012 – Season 2 – Episode 4: The Business of Brain Fitness Guest: Henry Mahncke, CEO of Posit Science Listen & download here #Aging #LoriBitter #Boomers #brainfitness #technology #BabyBoomers

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