Reaching the Mature Audience
I have always loved the concept of AARP’s “Movies for Grown-ups.” Mature adults are different. Developmentally, as we age, we connect...
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lori6684
- Jun 25, 2014
- 4 min
How This Woman Reinvented Herself By Chasing Her Own Brand After 50, John Tarnoff talks with Lori on
For the Year of the Boomer — 2014 is the year the youngest Boomers turn 50 — here is another installment in my survey of 50 Boomers...
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lori6684
- Dec 9, 2011
- 1 min
On stands now: Lori Featured in FORBES magazine
On stands now is the print edition of Forbes magazine (December 2011, Investment Guide). It features the story Boomers: Reinventing the...
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lori6684
- Nov 30, 2011
- 1 min
Continuum Crew Selected as Agency of Record for AgeTek
AgeTek represents companies and organizations dedicated to promoting the awareness, benefits and value of products and services for our...
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lori6684
- Nov 28, 2011
- 1 min
MediaPost EngageBoomer blog: Move Beyond Age – Let’s Talk Better Design
Lori’s latest blog post for MediaPost Communications Engage Boomer blog, discusses the drumbeat of the ‘Move Beyond Age’ movement has...
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lori6684
- Nov 16, 2011
- 1 min
Lori Bitter Featured in Forbes Magazine
In A Brutal Economy, Boomers Rewrite The Next Chapter Two years ago, on her 50th birthday, Lori Bitter got fired from her job at JWT, a...
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lori6684
- Oct 11, 2011
- 1 min
The Business of…Designing Smarter Living Spaces
For more than 20 years, he has been focused on residential and mixed use architecture and land planning throughout the United States. He...
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lori6684
- Oct 6, 2011
- 1 min
Leveraging Social Media & Internet Marketing at LeadingAge Annual Meeting, Oct. 16-19, Washingt
I’m looking forward to seeing you all at LeadingAge annual meeting this month in Washington, D.C. As you prepare your schedules, consider...
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lori6684
- Oct 4, 2011
- 1 min
‘Graywashing’ tackled in The Journal on Active Aging
From the latest issue of the Journal on Active Aging, is the article Tackling Graywashing: What Drives It, How to Recognize and Avoid It...
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lori6684
- Sep 6, 2011
- 1 min
IMMN September Webinar: Rebranding Aging and Targeting Zoomers in Canada with an Integrated Multimed
Date: Tuesday, September 27, 2011 Time: 10:00 AM – 11:00 AM (Central Time) Speaker: David Cravit possesses over 30 years’ experience in...
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lori6684
- Sep 1, 2011
- 2 min
My New Role as Publisher of GRAND Magazine
GRAND Magazine, the digital magazine for Grandparents and their families, relaunches with a new focus on first-time Grandparents. I am...
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lori6684
- Feb 7, 2010
- 1 min
Super Bowl Wrap
Ageism kept creeping into the Super Bowl spots tonight. I counted three older adults on motorized scooters/wheelchairs—one of them a...
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lori6684
- Feb 7, 2010
- 1 min
Super Bowl Ads – 1st Half Review
The first half of the Super Bowl is complete and the ads are in. This might be the first year I enjoyed the football more than the...
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