#Advertising

Oct 16, 2015
2 min

Reaching the Mature Audience

I have always loved the concept of AARP’s “Movies for Grown-ups.” Mature adults are different. Developmentally, as we age, we connect more with great stories and complex, layered characters; in many ways we process our own lives through the stories of others. Praise for the movie, The Intern, with Robert De Niro and Anne Hathaway resonates with older adults navigating the intergenerational workplace. In research for The Grandparent Economy, grandparents said repeatedly that

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lori6684

Jun 25, 2014
4 min

How This Woman Reinvented Herself By Chasing Her Own Brand After 50, John Tarnoff talks with Lori on

For the Year of the Boomer — 2014 is the year the youngest Boomers turn 50 — here is another installment in my survey of 50 Boomers across 10 career categories who have reinvented themselves within the last 10 years. “After 50, you have to chase your own brand, and become your own kind of leader.” This is Lori Bitter’s advice to Boomers contemplating (or being forced to contemplate) a career reinvention. Bitter has excellent credentials in this department, having “failed upwa

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lori6684

Dec 9, 2011
1 min

On stands now: Lori Featured in FORBES magazine

On stands now is the print edition of Forbes magazine (December 2011, Investment Guide). It features the story Boomers: Reinventing the Next Chapter, by Deborah L. Jacobs. Lori was interviewed for this article about her success in building a business that helps others to understand the needs and wants of the Baby Boomer and Senior consumers, and effectively reach them. #Advertising #Aging #LoriBitter #Boomers #inthenews #ContinuumCrew #BabyBoomers #publishedarticles #JWTBoom

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lori6684

Nov 30, 2011
1 min

Continuum Crew Selected as Agency of Record for AgeTek

AgeTek represents companies and organizations dedicated to promoting the awareness, benefits and value of products and services for our aging society. Their members’ products and services allow seniors to remain independent and age in place at home, as well as empower many seniors to enjoy a healthy, active lifestyle while securing their mobility. AgeTek is focused on bringing greater awareness to their industry, products, and to its select group of companies that are working

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lori6684

Nov 28, 2011
1 min

MediaPost EngageBoomer blog: Move Beyond Age – Let’s Talk Better Design

Lori’s latest blog post for MediaPost Communications Engage Boomer blog, discusses the drumbeat of the ‘Move Beyond Age’ movement has grown louder throughout this year, with conversations ranging from how to “re-tool” senior products for Boomers, to how to appeal to the largest demographic in today’s marketplace. Friends and partners are shining a light on human-centered design and the aging population. Read Lori’s MediaPost Communications Engage Boomer blog post Move Beyond

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lori6684

Nov 16, 2011
1 min

Lori Bitter Featured in Forbes Magazine

In A Brutal Economy, Boomers Rewrite The Next Chapter Two years ago, on her 50th birthday, Lori Bitter got fired from her job at JWT, a subsidiary of WPP, the world’s largest ad agency. Nothing personal, mind you, but JWT had decided to eliminate JWT Boom, the unit she ran focused on marketing to mature consumers. She spent that weekend with her husband, on a long-planned birthday jaunt to Sedona, Ariz. “I hung out in the red rocks and pondered my existence,” she says. The po

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The Business of…Designing Smarter Living Spaces

lori6684

Oct 11, 2011
1 min

The Business of…Designing Smarter Living Spaces

For more than 20 years, he has been focused on residential and mixed use architecture and land planning throughout the United States. He and his team are responsible for some of the most forward-thinking planning and designs for housing the aging population. The Business of Aging with Lori Bitter October 4, 2011 – Season 2 – Episode 1: The Business of…Designing Smarter Living Spaces Guest: Jeffrey DeMure, Architect and Founder of Jeffrey DeMure & Associates [audio:boa-S2-1.

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lori6684

Oct 6, 2011
1 min

Leveraging Social Media & Internet Marketing at LeadingAge Annual Meeting, Oct. 16-19, Washingt

I’m looking forward to seeing you all at LeadingAge annual meeting this month in Washington, D.C. As you prepare your schedules, consider joining me by registering for my session – an Twitter-enabled interactive one for all attendees this year! Here are the details: Leveraging Social Media and Internet Marketing (159-G) October 19, 2011 11:00 a.m. – 12:30 p.m. Track: Marketing, Philanthropy & Public Relations Speaker: Lori Bitter Discover ways you can maximize the use of s

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lori6684

Oct 4, 2011
1 min

‘Graywashing’ tackled in The Journal on Active Aging

From the latest issue of the Journal on Active Aging, is the article Tackling Graywashing: What Drives It, How to Recognize and Avoid It In the article, Marilynn Larkin writes that products that purport to ‘combat’ aging treat older adults as though they’re damaged goods — and many organizations that claim to be ‘senior friendly,’ aren’t. Shortly after the launch of the International Council on Active Aging (ICAA)’s Changing the Way We Age® Campaign, ICAA CEO Colin Milner wa

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lori6684

Sep 6, 2011
1 min

IMMN September Webinar: Rebranding Aging and Targeting Zoomers in Canada with an Integrated Multimed

Date: Tuesday, September 27, 2011 Time: 10:00 AM – 11:00 AM (Central Time) Speaker: David Cravit possesses over 30 years’ experience in advertising, marketing and consulting in Canada and the US. Registration: click here Cost: free for IMMN members; $50 for non-members About the Webinar Canada is looking at aging Boomers with an eye toward opportunity. One of that nation’s media leaders has adopted a coined work called Zoomers. That means Boomers with Zip. This fundamental

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My New Role as Publisher of GRAND Magazine

lori6684

Sep 1, 2011
2 min

My New Role as Publisher of GRAND Magazine

GRAND Magazine, the digital magazine for Grandparents and their families, relaunches with a new focus on first-time Grandparents. I am excited to announce my new role as Publisher of GRAND, as it is linked to my other exciting new role – as a first-time grandparent myself. I very much look forward to working with Christine Crosby, the Editorial Director, and Christine Bettencourt, Managing Editor, at GRAND Magazine. Christine Crosby was at the forefront by launching GRAND as

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lori6684

Feb 7, 2010
1 min

Super Bowl Wrap

Ageism kept creeping into the Super Bowl spots tonight. I counted three older adults on motorized scooters/wheelchairs—one of them a former Chicago Bear who is also a boomer. I continue to wonder why men want to be portrayed as: Immature buffoons Hen-pecked men Men in prison or getting dumped I don’t think agency planners are giving creatives the actual brief on the Super Bowl audience. (Hint: It’s not just men! And the men who are watching aren’t all 24!) And really, GoDadd

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lori6684

Feb 7, 2010
1 min

Super Bowl Ads – 1st Half Review

The first half of the Super Bowl is complete and the ads are in. This might be the first year I enjoyed the football more than the advertising. Tru TV and FLO TV stood out for me as smart and interesting spots. And I’m talking about FLO TV’s My Generation spot which had wonderful storytelling qualities, a great anthem and had intergenerational energy and values. And I’ll give a nod to Honda for consumer generated content and an idea that represented the brand. I think the net

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