#AARP

Feb 4, 2020
4 min

Media Release: Entrepreneurs In $7 Trillion Longevity Market Learn Insights On Investors, Distributi

Entrepreneurs in $7 Trillion Longevity Market Learn Insights On Investors, Distribution and Marketing at What’s Next Longevity Business Summit Conference Keynoted by Expert in Aging, Ken Dychtwald; Powerhouse Speakers from AARP, NIA, Ziegler Link·Age, Home Instead ATLANTA, January 30, 2020 – The What’s Next Boomer Longevity Summit kicks off its 17th year as the premier curator of 300 thought leaders in aging – this year here in the ATL – to network and learn about the trends,

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The Business of Aging reports on how older adults are “Hacking Longevity”

lori6684

May 21, 2018
1 min

The Business of Aging reports on how older adults are “Hacking Longevity”

Hacking Longevity is the first study to examine how three generations of adults over the age of 50 – Generation X, Baby Boomers, and Silent Generation – are thinking about and planning for longer lives. Until now, the idea of increased longevity has been mostly conceptual and aspirational. Through a rigorous research process, Hacking Longevity examination, provides insights on how brands and organizations can better serve consumers of the longevity economy. The study was cond

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Excited to talk about The Business of Aging’s new research at AARP on April 12th!

lori6684

Apr 11, 2018
1 min

Excited to talk about The Business of Aging’s new research at AARP on April 12th!

The Business of Aging’s new research, Hacking Longevity, will premier at AARP’s Living 100 event in Washington D.C. on April 12th. The event will feature an “experience” of key data points of attitudes and changes displayed along a timeline at the Newseum in Washington DC. The research is sponsored by AARP, GreatCall, Wells Fargo Advisors and Proctor & Gamble on the new Collaborata research platform. The agenda for the AARP’s Living 100 Event can be found here. Watch our soci

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The Hottest Start-Up Market? Baby Boomers

lori6684

Aug 10, 2016
1 min

The Hottest Start-Up Market? Baby Boomers

Reprinted and linked to: (CONSTANCE GUSTKE, New York Times) Boris Mordkovich, a 30-year-old serial entrepreneur, had never considered developing products for the aging baby boomer market. One day, however, he saw that his parents had started using an electric bike that his brother Yevgeniy had modified for his wife and himself. “Electric bikes are an equalizer,” said Mr. Mordkovich, who has also owned a software company and a small-business magazine. “They let the rider decid

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lori6684

Feb 10, 2016
1 min

New Sessions, Great Keynotes – What’s Next Boomer Business Summit

Join me in Washington DC for the 2016 What’s Next Boomer Business Summit: Seizing the Opportunity in the Longevity Economy. As Co-Producer of this year’s event, I can tell you that the sessions and keynotes have never been better. You don’t want to miss this opportunity! This year’s event will be held on Wednesday, March 23, 2016, from 8- 6 pm at the Omni Shoreham Hotel – Washington, D.C., Shoreham Lobby Level (East Side) – Blue Room. Keynotes include: Jo Ann Jenkins, CEO, A

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13th ANNUAL WHAT’S NEXT BOOMER SUMMIT COMES TO THE NATION’S CAPITAL , MARCH 23, 2016

lori6684

Dec 21, 2015
3 min

13th ANNUAL WHAT’S NEXT BOOMER SUMMIT COMES TO THE NATION’S CAPITAL , MARCH 23, 2016

Washington, D.C. plays host to the 2016 What’s Next Boomer Business Summit, the nation’s leading annual conference for the boomer and senior markets. Taking place on Wednesday, March 23rd at the Omni Shoreham Hotel, the upcoming summit shines a spotlight on “Seizing the Opportunity of the Longevity Economy” and includes a prestigious lineup of speakers, sessions, and exhibitors. Now in its 13th year, the What’s Next Boomer Business Summit, is the leading conference for compan

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lori6684

Oct 16, 2015
2 min

Reaching the Mature Audience

I have always loved the concept of AARP’s “Movies for Grown-ups.” Mature adults are different. Developmentally, as we age, we connect more with great stories and complex, layered characters; in many ways we process our own lives through the stories of others. Praise for the movie, The Intern, with Robert De Niro and Anne Hathaway resonates with older adults navigating the intergenerational workplace. In research for The Grandparent Economy, grandparents said repeatedly that

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Join me in Chicago at ASA’s Aging in America 2015 & What’s Next Boomer Summit

lori6684

Mar 16, 2015
1 min

Join me in Chicago at ASA’s Aging in America 2015 & What’s Next Boomer Summit

The Grandparent Economy: How Families Are Evolving in Unprecedented Times Tuesday, March 24th 1-2 PM For more information: http://www.asaging.org/aia On Thursday, March 26th, I will be joining Mary Furlong for the What’s Next Boomer Summit. The Summit is loaded with analysts, journalists, industry leaders and businesses focused on the Longevity Economy. I will be hosting a panel on User Experience with an esteemed panel of experts. Get the full agenda here: http://www.boome

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lori6684

Oct 1, 2014
1 min

AARP Bulletin talks to Lori Bitter on “Selling Older Consumers Short”

Reporter David Wallis of the AARP Bulletin talks with Lori Bitter about how older consumers get overlooked and how to correctly market to them. From the Bulletin: ‘Some innovative companies, including Apple, understand that. Boomers account for 41 percent of people who buy Apple computers, notes Nielsen, and commercials for the iPad reflect this. Its campaign stars the device and a diverse supporting cast using it. “There was a baby and there was a 70-year-old man,” says Lori

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Lori Bitter talks to AARP members at AARP’s Ideas@50+: Multigenerational lifestyles & gra

lori6684

Sep 22, 2014
1 min

Lori Bitter talks to AARP members at AARP’s Ideas@50+: Multigenerational lifestyles & gra

AARP’s Ideas@50+ event in San Diego featured AARP TEK’s new RealPad roll-out, the introduction of Joanne Jenkins as AARP’s new CEO and stars ranging from Kevin Spacey to Julia Louis Dreyfus to Martha Stewart. Move.com – the parent of realtor.com and seniorhousingnet.com hosted AARP members in a special “back porch” environment complete with lemonade and fresh baked cookies. Members heard from experts in senior care, caregiving, and aging in place technology. Paul Irving, Milk

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lori6684

Jun 25, 2014
2 min

Lori speaks at Silicon Valley Boomer Venture Summit, June 25th 2014

On June 24th, Lori Bitter will moderate a bootcamp session on “Driving Leads and Sales in the Longevity Economy” featuring panelists from Zillner The Senior Agency and Digital Niche. The bootcamp description: Nothing has changed the marketing and lead generation landscape like digital and social media. See what innovative companies are doing to stand out, acquire customers and drive sales. Attendees will learn key strategies for leveraging sales with digital and traditional

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lori6684

Sep 26, 2011
1 min

Boomer Baby Radio with Barbara Beach

Last week at the AARP Life@50+ event in Los Angeles, I was interviewed by Boomer Baby Radio‘s host Barbara Beach, where we chatted about my role as the new Publisher of GRAND Magazine – and a new grandparent! Listen here. Were you at AARP @50+ last week? What was your experience there? #AARP #grandmagazine #LoriBitter #grandparenting #BabyBoomers

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