Research 2/2

New Ad Age Insights Whitepaper: 50 and Over: What’s Next?

The generation that defined youth marketing for Madison Avenue is readying for retirement. Here’s what they’re thinking, where they’re...

Grandcare Systems’ Aging & Technology Web Meeting, Feb. 3, 2011

In this webinar Lori Bitter explains how the economic fallout has affected boomer and senior values, and how you can stay relevant to...

Tapping the New Mature Consumer – GrandCare Systems’ Weekly Aging & Technology Web Meetin

Tapping the New Mature Consumer on GrandCare Systems’ Weekly Aging and Technology Web Meeting Date: Thurs. Feb. 3, 2011 Connect: Go...

A Tune-up For Your Consumer

Nearly every company I have worked with, crossing many product categories, has invested—often heavily—in a consumer segmentation model...

Summer Issue of C2 magazine: High Tech for the Boomer Future

After 12 years of working in the aging consumer space, I believe that in 2010 we have reached a tipping point. From the health care...

TV in the Bedroom More Important to Boomer Women Than Regular Sex, Continuum Crew Survey Finds

Ten years ago when we were more focused on the WWII cohort as the senior consumer, we made many assumptions in our targeting about who...

Our New Research Shared on GrandCare Systems’ Weekly Aging and Technology Web Meeting – July 8

Led by Laura Mitchell of GrandCare Systems, I have found these weekly calls to be a great forum for those in the technology arena of the...