Sharing Hacking Life Shifts with Marin County Section on Aging
I am excited and looking forward to be sharing insights from our latest research study, Hacking Life Shifts with Marin County Section on...
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lori6684
- Sep 24, 2019
- 4 min
Hacking Longevity Market Trends & Consumer Preference
Article Originally Published in Aging Today Newspaper of ASA.org September-October 2019, Vol xl No. 5 There now is heightened interest in...
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lori6684
- Jun 5, 2018
- 1 min
Sharing Hacking Longevity Research with California Assisted Living Association (CALA)
I am excited to be sharing insights from our latest research project, Hacking Longevity, with members of CALA on June 6th, 2018 in...
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lori6684
- May 21, 2018
- 1 min
The Business of Aging reports on how older adults are “Hacking Longevity”
Hacking Longevity is the first study to examine how three generations of adults over the age of 50 – Generation X, Baby Boomers, and...
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lori6684
- Apr 11, 2018
- 1 min
Excited to talk about The Business of Aging’s new research at AARP on April 12th!
The Business of Aging’s new research, Hacking Longevity, will premier at AARP’s Living 100 event in Washington D.C. on April 12th. The...
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lori6684
- Oct 5, 2017
- 1 min
Lori to speak at ICAA Conference in Orlando
Lori Bitter will moderate a panel on “The intergenerational imperative” at the ICAA Conference 2017. Bitter and colleagues will dive...
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lori6684
- Oct 5, 2017
- 8 min
The Intergenerational Imperative: Why We’ve Never Needed Each Other More
Written for and published in ICAA Journal by Lori K. Bitter, MS Intergenerational. It’s the hot new buzzword in aging though it’s been...
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lori6684
- Sep 15, 2016
- 4 min
The Business of Aging: Aging & Innovation in Other Cultures
This week The Business of Aging kicks off an amazing series of articles from all over the world, curated by the very talented Jeffrey...
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lori6684
- Jul 19, 2016
- 3 min
Four Ways You Are Wrong About Boomers
I am very proud to have received this great review from the National Association of Realtors for my book, The Grandparent Economy: How...
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lori6684
- May 22, 2016
- 2 min
The Boomer economy: Caring has its costs
A lot has been written about Baby Boomers, who are doing a lot more to boost the economy than they are given credit for — a lot more —...
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lori6684
- Feb 22, 2016
- 3 min
What is Retirement in the 21st Century – Does It Include Work?
By Gregg M. Lunceford, Doctoral Student – Case Western Reserve University In 2011 America’s Baby Boomer’s began turning age 65 a rate of...
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lori6684
- Dec 16, 2015
- 1 min
Lori’s Interview with Barry Moltz on Business Insanity Radio
I was recently interviewed by Barry Moltz on Business Insanity Talk Radio. You can listen here:https://thebusinessofaging.com/wp-content/...
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lori6684
- Oct 30, 2015
- 7 min
Marketing to Grandparents
Many of the grandparents we spoke with for The Grandparent Economy considered this phase of their development to have begun with the...
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lori6684
- Oct 1, 2014
- 1 min
American Marketing Association (AMA) Takes on the Senior Moment
AMA’s Christine Birkner interviewed us about Zillner’s new report on Seniors, All The Wiser, and how we define and market to older...
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lori6684
- Sep 22, 2014
- 1 min
Lori Bitter talks to AARP members at AARP’s Ideas@50+: Multigenerational lifestyles & gra
AARP’s Ideas@50+ event in San Diego featured AARP TEK’s new RealPad roll-out, the introduction of Joanne Jenkins as AARP’s new CEO and...
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lori6684
- Nov 2, 2011
- 2 min
November IMMN Webinar: Helping business become age-friendly-across the Asia Pacific
Date: Tuesday, November 15, 2011 Time: 9:30 AM – 10:30 AM (Central Time) Speakers: KIM WALKER, founder and CEO of SILVER, a business...
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lori6684
- Sep 13, 2011
- 1 min
Quoted: Can Empty Nesters Still Afford to Splurge? SmartMoney
For this article Can Empty Nesters Still Afford to Splurge? in the current issue of SmartMoney, I spoke with writer Missy Sullivan about...
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lori6684
- Jul 27, 2011
- 1 min
The Pulse of the Vibrant Boomer Woman: What She Really Wants and Why – August IMMN Webinar
Date: August 23, 2011 Time: 10:00 AM – 11:00 AM (CDT) Speaker: Presenters are VibrantNation.com Founder and CEO Stephen Reily and Carol...
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lori6684
- Jun 20, 2011
- 1 min
Preview of Upcoming IMMN Webinars
The outcome of a recent IMMN Board Meeting was a lead on several upcoming IMMN webinar topics and speakers, further details to come soon....
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lori6684
- May 23, 2011
- 1 min
Upcoming IMMN June Webinar: New Research – Consumer Trends in Healthy Aging
2011 Consumer & Market Trends in Boomer Healthy Aging Date: Monday, June 20, 2011 at 10:00am-11:00 AM (CDT) Speaker: Steve French,...
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