ClearSounds
ClearSounds, along with its founding company, HITEC Group, is a small, women-owned business that has served the needs of people with...
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lori6684
- Sep 13, 2011
- 1 min
Quoted: Can Empty Nesters Still Afford to Splurge? SmartMoney
For this article Can Empty Nesters Still Afford to Splurge? in the current issue of SmartMoney, I spoke with writer Missy Sullivan about...
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lori6684
- Sep 12, 2011
- 1 min
Quoted: Stores Make Changes for Older Shoppers, AARP Magazine
For this article Stores Make Changes for Older Shoppers, in AARP Magazine’s September/October issue, on retailers’ changes for older...
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lori6684
- Aug 12, 2011
- 1 min
It’s Not Our Parents’ Middle Age: New Guest Blogger for Allstate
I’m pleased to have been asked by Allstate, one of the nation’s largest auto, home and life insurers also known for their “You’re in good...
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lori6684
- May 23, 2011
- 3 min
Listening, Not Shouting
In 2008, I read a paper titled “The Connected Agency” by Mary Beth Kemp and Peter Kim, for Forrester. The sub-head is “Marketers: Partner...
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lori6684
- Apr 27, 2011
- 1 min
New Ad Age Insights Whitepaper: 50 and Over: What’s Next?
The generation that defined youth marketing for Madison Avenue is readying for retirement. Here’s what they’re thinking, where they’re...
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lori6684
- Apr 4, 2011
- 2 min
Digital Lives of Boomers: Reaching Them Online (eMarketer Report)
eMarketer, the business information service that provides research and trend analysis on digital marketing and media, has offered for...
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lori6684
- Oct 12, 2010
- 1 min
Radio Interview on Seniors and Social Media
Title:Radio Interview on Seniors and Social Media Location:WGOW TALK RADIO 102.3 Date:2010-10-13 Time: 7:00 – 8:00 p.m. (Eastern)...
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lori6684
- Oct 5, 2010
- 0 min
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lori6684
- Jun 18, 2010
- 1 min
Journal on Active Aging Boomers and Social Media: Six Tips for Getting Started
A social media program can help your organization take advantage of the opportunities to reach aging consumers online—but how do you...
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lori6684
- May 27, 2010
- 1 min
Entrepreneur’s Annual 100 Brilliant Ideas
See the full article to read all the burgeoning areas they list, showcased companies and ones to watch.
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lori6684
- May 12, 2010
- 4 min
Interview with Terri Benincasa, Host of Talk Radio Show Boomer Nation! on WGUL 860 AM, 5:00 – 6:00 p
To celebrate May being Older Americans Month as observed by the Administration on Aging (AoA), we have conducted a series of interviews...
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lori6684
- Mar 4, 2010
- 1 min
CNBC Tom Brokaw Reports: Boomer$! and Guest CNBC Blog Post on Boomers & Social Media
As part of CNBC’s lead up to the program, CNBC reached out to Boomer thought leaders to post a guest blog. I was very honored to be...
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lori6684
- Feb 17, 2010
- 1 min
Technically Speaking, Boomers Bring the Business
Goldman points out that in fact large companies including Intel, Microsoft and Apple are racing to capture market share. The Boomer...
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lori6684
- Jan 22, 2010
- 1 min
“Defining Ageless Marketing” in Canvas8
Just about to embark on a plane in Las Vegas, returning from the NAHB’s 50+ Lifestyle event at IBS. Just learned that my first article...
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