Happy Grandparents Day – Here’s why it’s important to your business
Grandparents Day is not a “Hallmark Holiday.” It is the work of one woman, Marian McQuade, who made it her mission to educate young...
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lori6684
- Aug 28, 2015
- 2 min
AARP Launches Influent50
AARP is betting that a new generation of seniors mean more spending by marketers. Scott Tong of MarketPlace Business talked to Lori about...
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lori6684
- Jan 21, 2015
- 4 min
Q & A with Lori Bitter now live at seniorhousingnet.com
Baby boomers are changing the definition of aging in America. Lori Bitter, a consultant who specializes in engaging with mature consumers...
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lori6684
- Oct 1, 2014
- 1 min
AARP Bulletin talks to Lori Bitter on “Selling Older Consumers Short”
Reporter David Wallis of the AARP Bulletin talks with Lori Bitter about how older consumers get overlooked and how to correctly market to...
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lori6684
- Oct 1, 2014
- 1 min
American Marketing Association (AMA) Takes on the Senior Moment
AMA’s Christine Birkner interviewed us about Zillner’s new report on Seniors, All The Wiser, and how we define and market to older...
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lori6684
- Sep 30, 2014
- 1 min
Is grandparenting the ultimate “do-over”?
Lori talked to Huffington Post, on behalf of GRAND Magazine, on the evolution from parenting to grandparenting. Can bad parents make good...
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lori6684
- Sep 22, 2014
- 1 min
Lori Bitter talks to AARP members at AARP’s Ideas@50+: Multigenerational lifestyles & gra
AARP’s Ideas@50+ event in San Diego featured AARP TEK’s new RealPad roll-out, the introduction of Joanne Jenkins as AARP’s new CEO and...
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lori6684
- Jun 25, 2014
- 2 min
Lori speaks at Silicon Valley Boomer Venture Summit, June 25th 2014
On June 24th, Lori Bitter will moderate a bootcamp session on “Driving Leads and Sales in the Longevity Economy” featuring panelists from...
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lori6684
- Jun 25, 2014
- 4 min
How This Woman Reinvented Herself By Chasing Her Own Brand After 50, John Tarnoff talks with Lori on
For the Year of the Boomer — 2014 is the year the youngest Boomers turn 50 — here is another installment in my survey of 50 Boomers...
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lori6684
- Jan 6, 2014
- 1 min
Is Grandparenting the “ultimate do-over?”
Read Lori Bitter’s comments in the Huffington Post story: Growing up, Ed White spent relatively little time with his father, who worked...
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lori6684
- Oct 29, 2013
- 1 min
LinkedIn and Older Workers – CNBC
Lori Bitter comments on LinkedIn and the value of the social site to older employees. LinkedIn’s Older Endorsers
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lori6684
- Sep 29, 2013
- 1 min
The Internet of Things: Big Thinking for Older Consumers in 2013
Lori’s latest blog post for MediaPost Communications Engage Boomer blog, discusses the Consumer Electronic Show in Las Vegas, and it’s...
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lori6684
- Sep 29, 2013
- 1 min
Speaking in New York at The Senior Planet Exploration Center
Based on the lessons learned from running the Eons site and working with clients to build community, I will share our insights on older...
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lori6684
- Dec 9, 2011
- 1 min
On stands now: Lori Featured in FORBES magazine
On stands now is the print edition of Forbes magazine (December 2011, Investment Guide). It features the story Boomers: Reinventing the...
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lori6684
- Nov 28, 2011
- 1 min
MediaPost EngageBoomer blog: Move Beyond Age – Let’s Talk Better Design
Lori’s latest blog post for MediaPost Communications Engage Boomer blog, discusses the drumbeat of the ‘Move Beyond Age’ movement has...
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lori6684
- Nov 16, 2011
- 1 min
Lori Bitter Featured in Forbes Magazine
In A Brutal Economy, Boomers Rewrite The Next Chapter Two years ago, on her 50th birthday, Lori Bitter got fired from her job at JWT, a...
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lori6684
- Oct 19, 2011
- 1 min
Sharing the Road: Grandparents Can Mentor Teen Drivers
Parents and grandparents alike know that “pit of the stomach” feeling when a child grabs the keys and drives away for the first time....
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lori6684
- Oct 4, 2011
- 1 min
‘Graywashing’ tackled in The Journal on Active Aging
From the latest issue of the Journal on Active Aging, is the article Tackling Graywashing: What Drives It, How to Recognize and Avoid It...
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lori6684
- Sep 26, 2011
- 2 min
Looking At Lucrative Lifestages: Engaging American Grandparents
The recent release of “The MetLife Report on American Grandparents,” by Peter Francese with MetLife Mature Market Institute, reveals the...
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lori6684
- Sep 22, 2011
- 1 min
Midlife Crisis or Living the Dream?
I’m pleased to have been asked by Allstate, one of the nation’s largest auto, home and life insurers also known for their “You’re in good...
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