The Un-Stuffing Of America: The #1 Business Opportunity Serving The Boomer Population
Reprinted from MediaPost Engage Boomers It isn’t a technology solution. It is decidedly low-tech. It’s not a medical device, but it does...
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lori6684
- Aug 10, 2016
- 1 min
The Hottest Start-Up Market? Baby Boomers
Reprinted and linked to: (CONSTANCE GUSTKE, New York Times) Boris Mordkovich, a 30-year-old serial entrepreneur, had never considered...
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lori6684
- Jul 19, 2016
- 3 min
Four Ways You Are Wrong About Boomers
I am very proud to have received this great review from the National Association of Realtors for my book, The Grandparent Economy: How...
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lori6684
- May 22, 2016
- 2 min
The Boomer economy: Caring has its costs
A lot has been written about Baby Boomers, who are doing a lot more to boost the economy than they are given credit for — a lot more —...
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lori6684
- Dec 21, 2015
- 3 min
13th ANNUAL WHAT’S NEXT BOOMER SUMMIT COMES TO THE NATION’S CAPITAL , MARCH 23, 2016
Washington, D.C. plays host to the 2016 What’s Next Boomer Business Summit, the nation’s leading annual conference for the boomer and...
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lori6684
- Dec 20, 2015
- 3 min
MediaPost Engage Boomers-The Psychology of Marketing to Grandparents
Let’s face it. Psychologist Abraham Maslow never wanted to be a marketer. In his work Toward a Psychology of Being he describes the 13...
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lori6684
- Dec 16, 2015
- 1 min
Lori’s Interview with Barry Moltz on Business Insanity Radio
I was recently interviewed by Barry Moltz on Business Insanity Talk Radio. You can listen here:https://thebusinessofaging.com/wp-content/...
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lori6684
- Dec 2, 2015
- 1 min
“The Grandparent Economy” on Yahoo Finance
#YahooFinance #BusinessofAging #Boomers #BabyBoomers #grandparents #TheGrandparentEconomy
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lori6684
- Oct 30, 2015
- 7 min
Marketing to Grandparents
Many of the grandparents we spoke with for The Grandparent Economy considered this phase of their development to have begun with the...
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lori6684
- Oct 16, 2015
- 2 min
Reaching the Mature Audience
I have always loved the concept of AARP’s “Movies for Grown-ups.” Mature adults are different. Developmentally, as we age, we connect...
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lori6684
- Sep 13, 2015
- 1 min
Happy Grandparents Day – Here’s why it’s important to your business
Grandparents Day is not a “Hallmark Holiday.” It is the work of one woman, Marian McQuade, who made it her mission to educate young...
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lori6684
- Aug 28, 2015
- 2 min
AARP Launches Influent50
AARP is betting that a new generation of seniors mean more spending by marketers. Scott Tong of MarketPlace Business talked to Lori about...
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lori6684
- Jan 21, 2015
- 4 min
Q & A with Lori Bitter now live at seniorhousingnet.com
Baby boomers are changing the definition of aging in America. Lori Bitter, a consultant who specializes in engaging with mature consumers...
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lori6684
- Oct 1, 2014
- 1 min
AARP Bulletin talks to Lori Bitter on “Selling Older Consumers Short”
Reporter David Wallis of the AARP Bulletin talks with Lori Bitter about how older consumers get overlooked and how to correctly market to...
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lori6684
- Oct 1, 2014
- 1 min
American Marketing Association (AMA) Takes on the Senior Moment
AMA’s Christine Birkner interviewed us about Zillner’s new report on Seniors, All The Wiser, and how we define and market to older...
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lori6684
- Sep 30, 2014
- 1 min
Is grandparenting the ultimate “do-over”?
Lori talked to Huffington Post, on behalf of GRAND Magazine, on the evolution from parenting to grandparenting. Can bad parents make good...
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lori6684
- Sep 22, 2014
- 1 min
Lori Bitter talks to AARP members at AARP’s Ideas@50+: Multigenerational lifestyles & gra
AARP’s Ideas@50+ event in San Diego featured AARP TEK’s new RealPad roll-out, the introduction of Joanne Jenkins as AARP’s new CEO and...
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lori6684
- Jun 25, 2014
- 2 min
Lori speaks at Silicon Valley Boomer Venture Summit, June 25th 2014
On June 24th, Lori Bitter will moderate a bootcamp session on “Driving Leads and Sales in the Longevity Economy” featuring panelists from...
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lori6684
- Jun 25, 2014
- 4 min
How This Woman Reinvented Herself By Chasing Her Own Brand After 50, John Tarnoff talks with Lori on
For the Year of the Boomer — 2014 is the year the youngest Boomers turn 50 — here is another installment in my survey of 50 Boomers...
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lori6684
- Jan 6, 2014
- 1 min
Is Grandparenting the “ultimate do-over?”
Read Lori Bitter’s comments in the Huffington Post story: Growing up, Ed White spent relatively little time with his father, who worked...
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