Sharing Hacking Life Shifts with Marin County Section on Aging
I am excited and looking forward to be sharing insights from our latest research study, Hacking Life Shifts with Marin County Section on...
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lori6684
- Jul 28, 2020
- 4 min
After decades of denial, pandemic is making Minnesota baby boomers feel their age
By Kevyn Burger Special to the Star Tribune Baby boomers, the generation that refuses to age, might have met their match in the...
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lori6684
- Dec 18, 2018
- 3 min
Giving Gifts That Make a Difference
I get to take a look at products designed for older adults every day. This year I brought technology from two companies I have known...
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lori6684
- Apr 11, 2018
- 1 min
Excited to talk about The Business of Aging’s new research at AARP on April 12th!
The Business of Aging’s new research, Hacking Longevity, will premier at AARP’s Living 100 event in Washington D.C. on April 12th. The...
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lori6684
- Oct 5, 2017
- 8 min
The Intergenerational Imperative: Why We’ve Never Needed Each Other More
Written for and published in ICAA Journal by Lori K. Bitter, MS Intergenerational. It’s the hot new buzzword in aging though it’s been...
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lori6684
- Apr 30, 2017
- 4 min
The Intergenerational Imperative: A New Narrative
We must end the conversations pitting generation against generation. It’s ageist and supports generational stereotypes that don’t value...
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lori6684
- Nov 9, 2016
- 7 min
Design for Aging – Learning from Other Cultures
by Jeffrey P. Rosenfeld, Ph.D., Environmental Gerontologist, and Professor-Parsons School of Design, and Brookdale Center for Healthy...
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lori6684
- Oct 22, 2016
- 4 min
Destination Singapore: Restoring the Joy of Eating
By Ani Grigorian, with Jeff Rosenfeld In a single century, we have extended human lifespan by 35+ years. At the same time, technology has...
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lori6684
- Oct 7, 2016
- 3 min
Destination Tel Aviv: Entrepreneurship in Israel
Paula Adleman, with Jeff Rosenfeld, Ph.D. Israel is no amateur when it comes to creating new and revolutionary products. This...
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lori6684
- Sep 28, 2016
- 4 min
Destination Mumbai: Transforming Aging with Smartphones
by Ushma Mody, with Jeff Rosenfeld, Ph.D. India’s economic boom has brought technology to the masses. And no technology has been as...
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lori6684
- Sep 22, 2016
- 3 min
Aging & Innovation in Other Cultures: Destination Cuba
This week’s installment features the work of Steve Minkin, and is edited by Jeffrey Rosenfeld, Ph.D. of Parsons School of Design. When...
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lori6684
- Sep 14, 2016
- 4 min
The Business of Aging: Aging & Innovation in Other Cultures
This week The Business of Aging kicks off an amazing series of articles from all over the world, curated by the very talented Jeffrey...
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lori6684
- Aug 15, 2016
- 3 min
The Un-Stuffing Of America: The #1 Business Opportunity Serving The Boomer Population
Reprinted from MediaPost Engage Boomers It isn’t a technology solution. It is decidedly low-tech. It’s not a medical device, but it does...
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lori6684
- Aug 10, 2016
- 1 min
The Hottest Start-Up Market? Baby Boomers
Reprinted and linked to: (CONSTANCE GUSTKE, New York Times) Boris Mordkovich, a 30-year-old serial entrepreneur, had never considered...
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lori6684
- Oct 16, 2015
- 2 min
Reaching the Mature Audience
I have always loved the concept of AARP’s “Movies for Grown-ups.” Mature adults are different. Developmentally, as we age, we connect...
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lori6684
- Sep 13, 2015
- 1 min
Happy Grandparents Day – Here’s why it’s important to your business
Grandparents Day is not a “Hallmark Holiday.” It is the work of one woman, Marian McQuade, who made it her mission to educate young...
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lori6684
- Jan 21, 2015
- 4 min
Q & A with Lori Bitter now live at seniorhousingnet.com
Baby boomers are changing the definition of aging in America. Lori Bitter, a consultant who specializes in engaging with mature consumers...
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lori6684
- Oct 1, 2014
- 1 min
AARP Bulletin talks to Lori Bitter on “Selling Older Consumers Short”
Reporter David Wallis of the AARP Bulletin talks with Lori Bitter about how older consumers get overlooked and how to correctly market to...
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lori6684
- Oct 1, 2014
- 1 min
American Marketing Association (AMA) Takes on the Senior Moment
AMA’s Christine Birkner interviewed us about Zillner’s new report on Seniors, All The Wiser, and how we define and market to older...
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lori6684
- Sep 30, 2014
- 1 min
Is grandparenting the ultimate “do-over”?
Lori talked to Huffington Post, on behalf of GRAND Magazine, on the evolution from parenting to grandparenting. Can bad parents make good...
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