On stands now: Lori Featured in FORBES magazine
On stands now is the print edition of Forbes magazine (December 2011, Investment Guide). It features the story Boomers: Reinventing the...
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lori6684
- Nov 30, 2011
- 1 min
Continuum Crew Selected as Agency of Record for AgeTek
AgeTek represents companies and organizations dedicated to promoting the awareness, benefits and value of products and services for our...
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lori6684
- Nov 28, 2011
- 1 min
MediaPost EngageBoomer blog: Move Beyond Age – Let’s Talk Better Design
Lori’s latest blog post for MediaPost Communications Engage Boomer blog, discusses the drumbeat of the ‘Move Beyond Age’ movement has...
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lori6684
- Nov 16, 2011
- 1 min
Lori Bitter Featured in Forbes Magazine
In A Brutal Economy, Boomers Rewrite The Next Chapter Two years ago, on her 50th birthday, Lori Bitter got fired from her job at JWT, a...
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lori6684
- Sep 13, 2011
- 1 min
Quoted: Can Empty Nesters Still Afford to Splurge? SmartMoney
For this article Can Empty Nesters Still Afford to Splurge? in the current issue of SmartMoney, I spoke with writer Missy Sullivan about...
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lori6684
- Sep 12, 2011
- 1 min
Quoted: Stores Make Changes for Older Shoppers, AARP Magazine
For this article Stores Make Changes for Older Shoppers, in AARP Magazine’s September/October issue, on retailers’ changes for older...
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lori6684
- Aug 12, 2011
- 1 min
It’s Not Our Parents’ Middle Age: New Guest Blogger for Allstate
I’m pleased to have been asked by Allstate, one of the nation’s largest auto, home and life insurers also known for their “You’re in good...
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lori6684
- Jul 25, 2011
- 2 min
Design as a Quality of Life Issue
Have you walked through a home that just “felt different” from the previous homes you explored? Do prefer Target to Wal-Mart, or Lowes...
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lori6684
- Jun 22, 2011
- 1 min
The Business of…Social Entrepreneurship & Legacy
The eighth show, The Business of… Social Entrepreneurship and Legacy, we have guests from two organizations that are organized around the...
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lori6684
- Jun 13, 2011
- 2 min
Join me this week at the Silicon Valley Boomer Venture Summit
If you are an entrepreneur, marketer or corporate strategists targeting the mature consumer, this is a must attend event. Produced...
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lori6684
- Jun 3, 2011
- 1 min
Download GrandCare System’s Aging & Technology Webinar: Paid Search & Search Engine Optimi
We received many great questions, more than time allowed, so we will be posting answers here in an upcoming blog post. Feel free to post...
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lori6684
- Jun 1, 2011
- 1 min
GrandCare System’s Aging & Technology Webinar: Paid Search & Search Engine Optimizat
If you are in the aging and technology space, you may already know GrandCare System’s webinars are very good. On a recent call, during...
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lori6684
- May 23, 2011
- 3 min
Listening, Not Shouting
In 2008, I read a paper titled “The Connected Agency” by Mary Beth Kemp and Peter Kim, for Forrester. The sub-head is “Marketers: Partner...
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lori6684
- May 17, 2011
- 1 min
Reaching the New Assisted Living Decision Maker at CALA Spring Conference, June 7 in Santa Clara, CA
Date: June 7 Time: 3:45 – 5:15 p.m. Where: Hyatt Regency, Santa Clara, CA What the Reaching the New Assisted Living Decision Maker...
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lori6684
- May 11, 2011
- 1 min
The Business of…Boomer Social Networking
The fourth show The Business of … Boomer Social Networking looks at the opportunities in reaching boomers and seniors as they engage...
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lori6684
- May 10, 2011
- 1 min
C2 magazine wins 2011 Summit Creative Award
Summit International Awards for honoring us with a 2011 Summit Creative Award for our summer issue of C2 magazine! A special thanks to...
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lori6684
- May 3, 2011
- 1 min
The Business of…Aging-focused Technology
The third show, The Business of…Aging-focused Technology, looks at the opportunities in offering technology devices as solutions to help...
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lori6684
- Apr 27, 2011
- 1 min
New Ad Age Insights Whitepaper: 50 and Over: What’s Next?
The generation that defined youth marketing for Madison Avenue is readying for retirement. Here’s what they’re thinking, where they’re...
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lori6684
- Apr 6, 2011
- 1 min
The Business of…Advertising to the 50+
Tune in here on Tuesday April 12 at 8:00 a.m. (Pacific) / 11:00 a.m. (Eastern), or download it thereafter. Leave a comment for any...
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lori6684
- Apr 5, 2011
- 2 min
The Business of Aging radio program on Positive World Radio Network
The reason I was compelled to do a radio program (other than jumping at the chance to going back to my roots in radio) was that I believe...
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