Excited to talk about The Business of Aging’s new research at AARP on April 12th!
The Business of Aging’s new research, Hacking Longevity, will premier at AARP’s Living 100 event in Washington D.C. on April 12th. The...
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lori6684
- Sep 28, 2016
- 4 min
Destination Mumbai: Transforming Aging with Smartphones
by Ushma Mody, with Jeff Rosenfeld, Ph.D. India’s economic boom has brought technology to the masses. And no technology has been as...
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lori6684
- Aug 10, 2016
- 1 min
The Hottest Start-Up Market? Baby Boomers
Reprinted and linked to: (CONSTANCE GUSTKE, New York Times) Boris Mordkovich, a 30-year-old serial entrepreneur, had never considered...
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lori6684
- Jul 19, 2016
- 3 min
Four Ways You Are Wrong About Boomers
I am very proud to have received this great review from the National Association of Realtors for my book, The Grandparent Economy: How...
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lori6684
- Feb 22, 2016
- 3 min
What is Retirement in the 21st Century – Does It Include Work?
By Gregg M. Lunceford, Doctoral Student – Case Western Reserve University In 2011 America’s Baby Boomer’s began turning age 65 a rate of...
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lori6684
- Jan 25, 2016
- 4 min
Boomers are the key generation for Electric Vehicles
Barry Robertson blogs at 15th Nation and is the co-founder of J.D. Power & Associates. Let’s just say he knows quite a bit about the...
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lori6684
- Dec 2, 2015
- 1 min
“The Grandparent Economy” on Yahoo Finance
#YahooFinance #BusinessofAging #Boomers #BabyBoomers #grandparents #TheGrandparentEconomy
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lori6684
- Sep 13, 2015
- 1 min
Happy Grandparents Day – Here’s why it’s important to your business
Grandparents Day is not a “Hallmark Holiday.” It is the work of one woman, Marian McQuade, who made it her mission to educate young...
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lori6684
- Aug 29, 2015
- 2 min
AARP Launches Influent50
AARP is betting that a new generation of seniors mean more spending by marketers. Scott Tong of MarketPlace Business talked to Lori about...
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lori6684
- Mar 16, 2015
- 1 min
Join me in Chicago at ASA’s Aging in America 2015 & What’s Next Boomer Summit
The Grandparent Economy: How Families Are Evolving in Unprecedented Times Tuesday, March 24th 1-2 PM For more information:...
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lori6684
- Oct 1, 2014
- 1 min
American Marketing Association (AMA) Takes on the Senior Moment
AMA’s Christine Birkner interviewed us about Zillner’s new report on Seniors, All The Wiser, and how we define and market to older...
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lori6684
- Sep 22, 2014
- 1 min
Lori Bitter talks to AARP members at AARP’s Ideas@50+: Multigenerational lifestyles & gra
AARP’s Ideas@50+ event in San Diego featured AARP TEK’s new RealPad roll-out, the introduction of Joanne Jenkins as AARP’s new CEO and...
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lori6684
- Jun 25, 2014
- 2 min
Lori speaks at Silicon Valley Boomer Venture Summit, June 25th 2014
On June 24th, Lori Bitter will moderate a bootcamp session on “Driving Leads and Sales in the Longevity Economy” featuring panelists from...
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lori6684
- Jun 25, 2014
- 4 min
How This Woman Reinvented Herself By Chasing Her Own Brand After 50, John Tarnoff talks with Lori on
For the Year of the Boomer — 2014 is the year the youngest Boomers turn 50 — here is another installment in my survey of 50 Boomers...
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lori6684
- Oct 30, 2013
- 1 min
LinkedIn and Older Workers – CNBC
Lori Bitter comments on LinkedIn and the value of the social site to older employees. LinkedIn’s Older Endorsers
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lori6684
- Sep 29, 2013
- 1 min
Season 3: The Business of Aging Radio – Engaging Older Consumers with Your Brand
Join Lori Bitter as she explores mature consumer engagement with Michele Ahlman, CEO of ClearSounds, in the kick off of the new season of...
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lori6684
- Sep 29, 2013
- 1 min
The Internet of Things: Big Thinking for Older Consumers in 2013
Lori’s latest blog post for MediaPost Communications Engage Boomer blog, discusses the Consumer Electronic Show in Las Vegas, and it’s...
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lori6684
- Sep 29, 2013
- 1 min
Speaking in New York at The Senior Planet Exploration Center
Based on the lessons learned from running the Eons site and working with clients to build community, I will share our insights on older...
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lori6684
- Jan 31, 2012
- 1 min
The Business of…the Baby Boomer Traveler
Kathy Dragon, CEO of TravelDragon.com, owner of The Dragon’s Path, & VP of Dragon Consulting Inc. Kathy has spent the past two decades in...
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lori6684
- Jan 4, 2012
- 2 min
Rise of the Silver Surfers: Silvers Summit at CES 2012 next week
No sooner do we begin the New Year, then we hit the ground running with the Consumer Electronics Show (CES) in Las Vegas next week (Jan....
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