Hacking Longevity Market Trends & Consumer Preference
Article Originally Published in Aging Today Newspaper of ASA.org September-October 2019, Vol xl No. 5 There now is heightened interest in...
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lori6684
- Jul 11, 2018
- 4 min
Making Your Mental Health a Priority After the Loss of Your Spouse
Our thanks to Elmer George, Elderville.org, for this contribution to our blog: A few months ago, my husband’s mom passed away. She had...
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lori6684
- Apr 30, 2017
- 4 min
The Intergenerational Imperative: A New Narrative
We must end the conversations pitting generation against generation. It’s ageist and supports generational stereotypes that don’t value...
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lori6684
- Oct 23, 2016
- 4 min
Destination Singapore: Restoring the Joy of Eating
By Ani Grigorian, with Jeff Rosenfeld In a single century, we have extended human lifespan by 35+ years. At the same time, technology has...
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lori6684
- Oct 7, 2016
- 3 min
Destination Tel Aviv: Entrepreneurship in Israel
Paula Adleman, with Jeff Rosenfeld, Ph.D. Israel is no amateur when it comes to creating new and revolutionary products. This...
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lori6684
- Sep 28, 2016
- 4 min
Destination Mumbai: Transforming Aging with Smartphones
by Ushma Mody, with Jeff Rosenfeld, Ph.D. India’s economic boom has brought technology to the masses. And no technology has been as...
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lori6684
- Sep 22, 2016
- 3 min
Aging & Innovation in Other Cultures: Destination Cuba
This week’s installment features the work of Steve Minkin, and is edited by Jeffrey Rosenfeld, Ph.D. of Parsons School of Design. When...
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lori6684
- Sep 15, 2016
- 4 min
The Business of Aging: Aging & Innovation in Other Cultures
This week The Business of Aging kicks off an amazing series of articles from all over the world, curated by the very talented Jeffrey...
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lori6684
- Aug 15, 2016
- 3 min
The Un-Stuffing Of America: The #1 Business Opportunity Serving The Boomer Population
Reprinted from MediaPost Engage Boomers It isn’t a technology solution. It is decidedly low-tech. It’s not a medical device, but it does...
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lori6684
- Aug 10, 2016
- 1 min
The Hottest Start-Up Market? Baby Boomers
Reprinted and linked to: (CONSTANCE GUSTKE, New York Times) Boris Mordkovich, a 30-year-old serial entrepreneur, had never considered...
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lori6684
- Dec 20, 2015
- 3 min
MediaPost Engage Boomers-The Psychology of Marketing to Grandparents
Let’s face it. Psychologist Abraham Maslow never wanted to be a marketer. In his work Toward a Psychology of Being he describes the 13...
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lori6684
- Jan 21, 2015
- 4 min
Q & A with Lori Bitter now live at seniorhousingnet.com
Baby boomers are changing the definition of aging in America. Lori Bitter, a consultant who specializes in engaging with mature consumers...
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lori6684
- Oct 1, 2014
- 1 min
AARP Bulletin talks to Lori Bitter on “Selling Older Consumers Short”
Reporter David Wallis of the AARP Bulletin talks with Lori Bitter about how older consumers get overlooked and how to correctly market to...
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lori6684
- Sep 30, 2014
- 1 min
Is grandparenting the ultimate “do-over”?
Lori talked to Huffington Post, on behalf of GRAND Magazine, on the evolution from parenting to grandparenting. Can bad parents make good...
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lori6684
- Sep 29, 2013
- 1 min
The Internet of Things: Big Thinking for Older Consumers in 2013
Lori’s latest blog post for MediaPost Communications Engage Boomer blog, discusses the Consumer Electronic Show in Las Vegas, and it’s...
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lori6684
- Dec 23, 2011
- 1 min
Keep the Holidays Happy for Your Kids and Grandkids
Empty nesters can put a lot of pressure on the holiday season. As former “helicopter parents,” we no longer have day-to-day involvement...
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lori6684
- Dec 9, 2011
- 1 min
On stands now: Lori Featured in FORBES magazine
On stands now is the print edition of Forbes magazine (December 2011, Investment Guide). It features the story Boomers: Reinventing the...
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lori6684
- Nov 28, 2011
- 1 min
MediaPost EngageBoomer blog: Move Beyond Age – Let’s Talk Better Design
Lori’s latest blog post for MediaPost Communications Engage Boomer blog, discusses the drumbeat of the ‘Move Beyond Age’ movement has...
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lori6684
- Oct 27, 2011
- 2 min
Autumn Issue of C2 magazine: The Future of Caring
So much has changed since our last issue of C2! The one constant is that the economic outlook continues to provoke anxiety. Older adults...
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lori6684
- Oct 4, 2011
- 1 min
‘Graywashing’ tackled in The Journal on Active Aging
From the latest issue of the Journal on Active Aging, is the article Tackling Graywashing: What Drives It, How to Recognize and Avoid It...
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