New Sessions, Great Keynotes – What’s Next Boomer Business Summit
Join me in Washington DC for the 2016 What’s Next Boomer Business Summit: Seizing the Opportunity in the Longevity Economy. As...
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lori6684
- Dec 21, 2015
- 3 min
13th ANNUAL WHAT’S NEXT BOOMER SUMMIT COMES TO THE NATION’S CAPITAL , MARCH 23, 2016
Washington, D.C. plays host to the 2016 What’s Next Boomer Business Summit, the nation’s leading annual conference for the boomer and...
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lori6684
- Dec 16, 2015
- 1 min
Lori’s Interview with Barry Moltz on Business Insanity Radio
I was recently interviewed by Barry Moltz on Business Insanity Talk Radio. You can listen here:https://thebusinessofaging.com/wp-content/...
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lori6684
- Oct 16, 2015
- 2 min
Reaching the Mature Audience
I have always loved the concept of AARP’s “Movies for Grown-ups.” Mature adults are different. Developmentally, as we age, we connect...
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lori6684
- Sep 13, 2015
- 1 min
Happy Grandparents Day – Here’s why it’s important to your business
Grandparents Day is not a “Hallmark Holiday.” It is the work of one woman, Marian McQuade, who made it her mission to educate young...
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lori6684
- Aug 29, 2015
- 2 min
AARP Launches Influent50
AARP is betting that a new generation of seniors mean more spending by marketers. Scott Tong of MarketPlace Business talked to Lori about...
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lori6684
- Mar 16, 2015
- 1 min
Join me in Chicago at ASA’s Aging in America 2015 & What’s Next Boomer Summit
The Grandparent Economy: How Families Are Evolving in Unprecedented Times Tuesday, March 24th 1-2 PM For more information:...
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lori6684
- Jan 21, 2015
- 4 min
Q & A with Lori Bitter now live at seniorhousingnet.com
Baby boomers are changing the definition of aging in America. Lori Bitter, a consultant who specializes in engaging with mature consumers...
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lori6684
- Oct 1, 2014
- 1 min
AARP Bulletin talks to Lori Bitter on “Selling Older Consumers Short”
Reporter David Wallis of the AARP Bulletin talks with Lori Bitter about how older consumers get overlooked and how to correctly market to...
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lori6684
- Oct 1, 2014
- 1 min
American Marketing Association (AMA) Takes on the Senior Moment
AMA’s Christine Birkner interviewed us about Zillner’s new report on Seniors, All The Wiser, and how we define and market to older...
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lori6684
- Sep 22, 2014
- 1 min
Lori Bitter talks to AARP members at AARP’s Ideas@50+: Multigenerational lifestyles & gra
AARP’s Ideas@50+ event in San Diego featured AARP TEK’s new RealPad roll-out, the introduction of Joanne Jenkins as AARP’s new CEO and...
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lori6684
- Jun 25, 2014
- 2 min
Lori speaks at Silicon Valley Boomer Venture Summit, June 25th 2014
On June 24th, Lori Bitter will moderate a bootcamp session on “Driving Leads and Sales in the Longevity Economy” featuring panelists from...
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lori6684
- Jun 25, 2014
- 4 min
How This Woman Reinvented Herself By Chasing Her Own Brand After 50, John Tarnoff talks with Lori on
For the Year of the Boomer — 2014 is the year the youngest Boomers turn 50 — here is another installment in my survey of 50 Boomers...
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lori6684
- Jan 6, 2014
- 1 min
Is Grandparenting the “ultimate do-over?”
Read Lori Bitter’s comments in the Huffington Post story: Growing up, Ed White spent relatively little time with his father, who worked...
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lori6684
- Oct 30, 2013
- 1 min
LinkedIn and Older Workers – CNBC
Lori Bitter comments on LinkedIn and the value of the social site to older employees. LinkedIn’s Older Endorsers
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lori6684
- Sep 29, 2013
- 1 min
Season 3: The Business of Aging Radio – Engaging Older Consumers with Your Brand
Join Lori Bitter as she explores mature consumer engagement with Michele Ahlman, CEO of ClearSounds, in the kick off of the new season of...
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lori6684
- Sep 29, 2013
- 1 min
The Internet of Things: Big Thinking for Older Consumers in 2013
Lori’s latest blog post for MediaPost Communications Engage Boomer blog, discusses the Consumer Electronic Show in Las Vegas, and it’s...
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lori6684
- Sep 29, 2013
- 1 min
Speaking in New York at The Senior Planet Exploration Center
Based on the lessons learned from running the Eons site and working with clients to build community, I will share our insights on older...
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lori6684
- Jan 31, 2012
- 1 min
The Business of…the Baby Boomer Traveler
Kathy Dragon, CEO of TravelDragon.com, owner of The Dragon’s Path, & VP of Dragon Consulting Inc. Kathy has spent the past two decades in...
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lori6684
- Jan 16, 2012
- 1 min
Reaching the Seasoned Traveler at the Educational Travel Conference, Jan. 19-22 in Orlando, FL
Later this week I’ll be at the The Educational Travel Conference (ETC), Jan. 19-22 in Orlando, Florida. ETC is the founding conference...
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