The Business of…Aging-focused Technology
The third show, The Business of…Aging-focused Technology, looks at the opportunities in offering technology devices as solutions to help...
top of page
Search
lori6684
- Apr 27, 2011
- 1 min
New Ad Age Insights Whitepaper: 50 and Over: What’s Next?
The generation that defined youth marketing for Madison Avenue is readying for retirement. Here’s what they’re thinking, where they’re...
0 views0 comments
lori6684
- Apr 6, 2011
- 1 min
The Business of…Advertising to the 50+
Tune in here on Tuesday April 12 at 8:00 a.m. (Pacific) / 11:00 a.m. (Eastern), or download it thereafter. Leave a comment for any...
0 views0 comments
lori6684
- Apr 5, 2011
- 2 min
The Business of Aging radio program on Positive World Radio Network
The reason I was compelled to do a radio program (other than jumping at the chance to going back to my roots in radio) was that I believe...
0 views0 comments
lori6684
- Apr 4, 2011
- 2 min
Digital Lives of Boomers: Reaching Them Online (eMarketer Report)
eMarketer, the business information service that provides research and trend analysis on digital marketing and media, has offered for...
0 views0 comments
lori6684
- Mar 28, 2011
- 2 min
Finally, Recognition
2011 feels like a turning point. Network executives have recognized the gold in the mature consumer target. They now willingly admit they...
0 views0 comments
lori6684
- Mar 15, 2011
- 2 min
ADVantage, The 50+ Individual
Why go? The needs and routines of today’s 50+ population continue to change rapidly, as more and more people live longer, start families...
0 views0 comments
lori6684
- Feb 9, 2011
- 2 min
IMMN added to Boomer Authority Radio Network
The International Mature Marketing Network (IMMN) radio channel has been added to the Boomer Authority Radio Network (BARN) website. ...
0 views0 comments
lori6684
- Jan 26, 2011
- 2 min
Communicating with the New 50+ Housing Consumer
Today, they represent 40% of all US households – but where will they live tomorrow? Readers of this blog will no doubt be aware of all...
0 views0 comments
lori6684
- Jan 24, 2011
- 1 min
Socio-cultural Influences Affect Older Consumers In Different Ways
Interesting that there are very few “ripped from the headlines” stories that have made it out of the genre of a Lifetime movie or an...
0 views0 comments
lori6684
- Nov 10, 2010
- 1 min
A Tune-up For Your Consumer
Nearly every company I have worked with, crossing many product categories, has invested—often heavily—in a consumer segmentation model...
0 views0 comments
lori6684
- Aug 23, 2010
- 1 min
National Association of Recording Merchandisers (NARM) Know Your Consumer Conference
Title: National Association of Recording Merchandisers (NARM) Know Your Consumer Conference Location: Lighthouse International, 111 E...
0 views0 comments
lori6684
- Jun 11, 2010
- 1 min
Webinar: Engaging Baby Boomers: The Communications Tools, Technologies and Strategies
Title: Webinar: Engaging Baby Boomers: The Communications Tools, Technologies and Strategies Start Time: 09:00 AM PST Date: July 22, 2010...
0 views0 comments
lori6684
- Jun 11, 2010
- 3 min
Join me at the 7th Annual Silicon Valley Boomer Venture Summit
If you are an entrepreneur, marketer or corporate strategists targeting the mature consumer, this is a must attend event. Produced by...
0 views0 comments
lori6684
- Jun 3, 2010
- 1 min
American Advertising Federation (AAF) National Conference
Title: American Advertising Federation (AAF) National Conference Location: Orlando, Florida Start Date: June 10 – 12, 2010 Register: here...
0 views0 comments
lori6684
- Feb 7, 2010
- 1 min
Super Bowl Wrap
Ageism kept creeping into the Super Bowl spots tonight. I counted three older adults on motorized scooters/wheelchairs—one of them a...
0 views0 comments
lori6684
- Feb 7, 2010
- 1 min
Super Bowl Ads – 1st Half Review
The first half of the Super Bowl is complete and the ads are in. This might be the first year I enjoyed the football more than the...
0 views0 comments
bottom of page