Boomers are the key generation for Electric Vehicles
Barry Robertson blogs at 15th Nation and is the co-founder of J.D. Power & Associates. Let’s just say he knows quite a bit about the...
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lori6684
- Dec 20, 2015
- 3 min
MediaPost Engage Boomers-The Psychology of Marketing to Grandparents
Let’s face it. Psychologist Abraham Maslow never wanted to be a marketer. In his work Toward a Psychology of Being he describes the 13...
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lori6684
- Dec 16, 2015
- 1 min
Lori’s Interview with Barry Moltz on Business Insanity Radio
I was recently interviewed by Barry Moltz on Business Insanity Talk Radio. You can listen here:https://thebusinessofaging.com/wp-content/...
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lori6684
- Oct 30, 2015
- 7 min
Marketing to Grandparents
Many of the grandparents we spoke with for The Grandparent Economy considered this phase of their development to have begun with the...
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lori6684
- Oct 16, 2015
- 2 min
Reaching the Mature Audience
I have always loved the concept of AARP’s “Movies for Grown-ups.” Mature adults are different. Developmentally, as we age, we connect...
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lori6684
- Aug 29, 2015
- 2 min
AARP Launches Influent50
AARP is betting that a new generation of seniors mean more spending by marketers. Scott Tong of MarketPlace Business talked to Lori about...
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lori6684
- Jan 21, 2015
- 4 min
Q & A with Lori Bitter now live at seniorhousingnet.com
Baby boomers are changing the definition of aging in America. Lori Bitter, a consultant who specializes in engaging with mature consumers...
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lori6684
- Oct 1, 2014
- 1 min
AARP Bulletin talks to Lori Bitter on “Selling Older Consumers Short”
Reporter David Wallis of the AARP Bulletin talks with Lori Bitter about how older consumers get overlooked and how to correctly market to...
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lori6684
- Oct 1, 2014
- 1 min
American Marketing Association (AMA) Takes on the Senior Moment
AMA’s Christine Birkner interviewed us about Zillner’s new report on Seniors, All The Wiser, and how we define and market to older...
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lori6684
- Sep 22, 2014
- 1 min
Lori Bitter talks to AARP members at AARP’s Ideas@50+: Multigenerational lifestyles & gra
AARP’s Ideas@50+ event in San Diego featured AARP TEK’s new RealPad roll-out, the introduction of Joanne Jenkins as AARP’s new CEO and...
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lori6684
- Jun 25, 2014
- 2 min
Lori speaks at Silicon Valley Boomer Venture Summit, June 25th 2014
On June 24th, Lori Bitter will moderate a bootcamp session on “Driving Leads and Sales in the Longevity Economy” featuring panelists from...
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lori6684
- Jun 25, 2014
- 4 min
How This Woman Reinvented Herself By Chasing Her Own Brand After 50, John Tarnoff talks with Lori on
For the Year of the Boomer — 2014 is the year the youngest Boomers turn 50 — here is another installment in my survey of 50 Boomers...
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lori6684
- Dec 9, 2011
- 1 min
On stands now: Lori Featured in FORBES magazine
On stands now is the print edition of Forbes magazine (December 2011, Investment Guide). It features the story Boomers: Reinventing the...
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lori6684
- Nov 30, 2011
- 1 min
Continuum Crew Selected as Agency of Record for AgeTek
AgeTek represents companies and organizations dedicated to promoting the awareness, benefits and value of products and services for our...
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lori6684
- Nov 28, 2011
- 1 min
MediaPost EngageBoomer blog: Move Beyond Age – Let’s Talk Better Design
Lori’s latest blog post for MediaPost Communications Engage Boomer blog, discusses the drumbeat of the ‘Move Beyond Age’ movement has...
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lori6684
- Nov 16, 2011
- 1 min
Lori Bitter Featured in Forbes Magazine
In A Brutal Economy, Boomers Rewrite The Next Chapter Two years ago, on her 50th birthday, Lori Bitter got fired from her job at JWT, a...
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lori6684
- Oct 11, 2011
- 1 min
The Business of…Designing Smarter Living Spaces
For more than 20 years, he has been focused on residential and mixed use architecture and land planning throughout the United States. He...
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lori6684
- Oct 6, 2011
- 1 min
Leveraging Social Media & Internet Marketing at LeadingAge Annual Meeting, Oct. 16-19, Washingt
I’m looking forward to seeing you all at LeadingAge annual meeting this month in Washington, D.C. As you prepare your schedules, consider...
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lori6684
- Oct 4, 2011
- 1 min
‘Graywashing’ tackled in The Journal on Active Aging
From the latest issue of the Journal on Active Aging, is the article Tackling Graywashing: What Drives It, How to Recognize and Avoid It...
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lori6684
- Sep 26, 2011
- 2 min
Looking At Lucrative Lifestages: Engaging American Grandparents
The recent release of “The MetLife Report on American Grandparents,” by Peter Francese with MetLife Mature Market Institute, reveals the...
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