The world's most lucrative consumers are aging, but your strategies shouldn't be.
Accelerate new thinking, inject innovation, add mature consumer focus, and engage older consumers in a meaningful and profitable way.
Who We Are
The Business of Aging helps you advance your business goals by bringing new thinking and research on the mature consumer market, implementing our proprietary innovation platform, and introducing new consumers and channels to your brand. Our work is tested and successful. We leverage our experience and the expertise of JWT BOOM, Landor, AgeWave Impact and Continuum Crew to provide longitudinal insights and think tank processes to your business strategy.