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About Us

The world's most lucrative consumers are aging, but your strategies shouldn't be.


Accelerate new thinking, inject innovation, add mature consumer focus, and engage older consumers in a meaningful and profitable way.

Extended Family

Who We Are

The Business of Aging helps you advance your business goals by bringing new thinking and research on the mature consumer market, implementing our proprietary innovation platform, and introducing new consumers and channels to your brand.  Our work is tested and successful. We leverage our experience and the expertise of JWT BOOM, Landor, AgeWave Impact and Continuum Crew to provide longitudinal insights and think tank processes to your business strategy.

Generational 101

What People Say

Business of Aging clients span the globe and the business gamut, from non-profits to consumer goods in services to technology firms, in the US and abroad.

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