top of page
iStock-1207928336.jpg

Developing Innovative Strategies

Achieving Growth in Longevity

Services

Develop a strategic framework to understand your consumer/user experience and the sources of customer satisfaction. Create innovative thinking that informs the personality of your brand and draws consumers.

Projects

Take a look at the current projects we've been working on.

Multigen Fam Sitting [5120 x 3413 px] .jpg

About Us

The world's most lucrative consumers are aging, but your strategies shouldn't be. Accelerate new thinking, inject innovation, add mature consumer focus, and engage older consumers in a meaningful and profitable way.

What We Offer

Lifestage Insights

More than any other factor, lifestage changes create discrete consumer moments that can be meaningful for your business.

Generational Research

Learn what we know about how the generations approach social media, technology, the workplace and more.

Knowledge & Expertise

President and Senior Strategist of the Business of Aging has spent more than 20 years studying and marketing to mature consumers.

Trendspotting

Lori Bitter is a seasoned trend analyst in the field of aging. She has been featured on Canvas8, Engage Boomers, Wall Street Journal, USA Today and Newsweek.

Speaking

Bring Lori to your organization, in person or virtually. Or let us create an event featuring experts in mature consumer space.

Our Clients

Procter_&_Gamble_logo.svg.png
Del_Monte_logo.svg.png
sunsweet.png
aarp.png
silvernest.png
Clients
wells fargo.png
comcast.png
bluestem.png
legg mason.png
GE healthcare.png

Learn how the aging population is reshaping our economy and why traditional marketing stopped working.

 

Grab your copy of The New Consumer Manifesto: Why Old is New, and Young is Old.

Manifesto Mockup.png

On the blog

bottom of page