Helpful Apps For Baby Boomers: Making Life Easier With Tech
Our thanks to Bash Sarmiento for this contribution to our blog. [Source: Pexels] With technology becoming more and more user-friendly, it...
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The world's most lucrative consumers are aging, but your strategies shouldn't be. Accelerate new thinking, inject innovation, add mature consumer focus, and engage older consumers in a meaningful and profitable way.
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Lifestage Insights
More than any other factor, lifestage changes create discrete consumer moments that can be meaningful for your business.
Generational Research
Learn what we know about how the generations approach social media, technology, the workplace and more.
Knowledge & Expertise
President and Senior Strategist of the Business of Aging has spent more than 20 years studying and marketing to mature consumers.
Trendspotting
Lori Bitter is a seasoned trend analyst in the field of aging. She has been featured on Canvas8, Engage Boomers, Wall Street Journal, USA Today and Newsweek.
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